Product Evangelist, Lifestyle

2 weeks ago

Singapore Razer Inc. Full time $90,000 - $120,000 per year

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

Job Responsibilities :Join Razer's Lifestyle Division and take the lead in crafting and executing innovative go-to-market (GTM) strategies for our lifestyle portfolio, which includes branded merchandise (e.g. apparel, bags) and strategic partnerships. You'll drive high-impact marketing activations and collaborate across teams to shape compelling brand narratives that resonate with our global audience.
  • Develop and execute GTM strategies for Razer's Lifestyle products that will drive impact and grow market share
  • Lead cross-functional marketing activations with internal teams and external partners to deliver engaging brand experiences
  • Manage the full product lifecycle - from ideation to launch - ensuring timely delivery, impactful rollouts, and optimized inventory
  • Collaborate with regional teams to implement targeted sales and marketing initiatives that drive consumer engagement
  • Identify and cultivate brand partnerships to amplify Razer's brand presence and reach new consumer segments
Pre-Requisites :
  • Bachelor's degree in Marketing, Business, Communications, or a related field
  • 1–3 years of experience in product marketing, preferably in lifestyle, gaming, or consumer tech
  • Proven track record in launching and managing lifestyle or gaming-related products
  • Strong written and verbal communication skills, with the ability to engage effectively across teams and with external partners
  • Highly organized, with exceptional attention to detail and time management
  • Creative and strategic thinker with a proactive, execution-driven mindset
  • Comfortable working independently and collaboratively in a fast-paced, high-performance environment
  • Gamers are preferred

Are you game?

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