Director, Hotel Revenue Optimization

GENERAL SUMMARY

The Director, Hotel Revenue Optimization (HROD) ensures maximum revenue generation for hotels within the region through effective use of the Preferred Hotels & Resorts (PHR) Central Reservation System and distribution channels. The HROD is an active part of the regional team which is responsible for the growth of hotels, revenue generation to the hotels and day-to-day management of members of Preferred Hotels & Resorts and Beyond Green (BG). The HROD provides analysis of internal and external factors to optimize hotel revenue; consults with hotels on strategies and tactics to improve market penetration; implements new hotels on to the platform and brand; and supports other key aspects of the member relationship.

ORGANIZATIONAL RELATIONSHIP

Under the direct supervision of the Area Managing Director, Southeast Asia, the HROD works closely with the Regional Directors in the region, the global Revenue and Distribution team, Central Implementations, Finance, Sales and Marketing departments. The HROD will interact with the account management team of Preferred's provider of Central Reservations and other distribution partners.

DUTIES & RESPONSIBILITIES

A. Hotel Partnership Reviews: Schedule, prepare, and present Partnership reviews for hotels in accordance with PHR service level standards and as agreed upon by regional management. Reviews include, but are not limited to: rate analysis, availability, CRS and GDS optimization, group and transient sales strategies and competitive set information. Use of all room revenue data sources (such as Agency360, STR, Cvent, etc) is expected where available. Communicate results of reviews, along with recommendations or corrective actions, to the hotel, Regional Management and PHR Corporate.

B.Hotel Support: Conduct ongoing revenue strategy sessions with each hotel. Direct hotels to appropriate resources and provide direct support as defined via the PHR Corporate Revenue Management Certification Process. Work alongside Central Services, Marketing and Sales departments to provide guidance on optimization of tactics and strategy.

C.Hotel Onboarding: Provide strategic insight to channel, rate and distribution optimization during contracting and implementation phase. Ensure implementation timeline is achieved. Direct hotels to appropriate resources and provide direct support as defined via the PHR Corporate Revenue Management Certification Process.

D. Central Reservations, Distribution and Revenue Management Regional Subject Matter Expert: Provide information to Regional Management on changes, enhancements and general updates on PHR central reservations system, distribution channels, distribution opportunities and ProTools. Implement as agreed upon. Participate in PHR monthly Regional Revenue Optimization calls. The HROD will contribute to the development of Preferred's distribution strategy and may have regional responsibility for distribution channels.

E. Regional Reservation and Profit Analysis. Provide analysis to Regional Director on overall reservation past and pace transaction data and profit including recommendations for channel maximization and improvements to hotel and PHR revenue.

F. Market Intelligence. Present competitive market data for distribution channels to contribute to channel and revenue maximization in region. Use of all room revenue data sources such as (but not limited to) Agency360, STR or Cvent to provide strategies to assist hotels in optimizing revenue.

G. Sales and Marketing Alignment. Work with Corporate and Group Sales to influence hotels to accept revenue generating business based on hotel strategy. Collaborate with the I Prefer loyalty team and marketing team to maximize use of PHR channels and programs for exposure and revenue contribution.

H. Support Area/Regional Director. Support as needed related to member services, retention of existing members, drive loyalty memberships and recruitment of new hotels.

I.Maintain Certification. Complete requirements to maintain PHR Corporate Revenue Management Certification on an annual basis.

J.Business Development Support: Support the development of PTG Consulting by identifying revenue optimization consulting opportunities for member hotels, and assist these projects where needed. Participate in development meetings as needed.

• Worker characteristics are normally acquired through the completion of a university degree program or related hotel/travel industry experience.
• Completed and maintained PHR's Corporate Revenue Management Certification. {this qualification can be waived for a new hire, with a requirement of completion with six months}.
• Minimum six years hospitality or travel industry experience including four years on-property or multi-hotel revenue management or hotel operations experience.
• Proven understanding of the principles of distribution, pricing and revenue management demonstrated through case study of own experience.
• Sales, Reservations, Distribution, and/or Revenue Management experience preferred.
• Knowledge of GDS and CRS systems.
• Excellent relationship building skills; customer service oriented; ability to manage multiple tasks; analytical ability to interpret statistical data; proven presentation skills.

WORKING CONDITIONS

Working environment is located in the Preferred Travel Group / Preferred Hotels & Resorts Singapore Office. Space is elegantly designed as well as functionally setup including all required technology tools. Incumbent is seated most of the time when in the office. Travel 25- 40% of time as appropriate to support the overall expectation of the position.

PHR REQUIRED TRAINING

1. PHR and BG Orientation

2. Outlook Training

3. CRM Training (On going)

4. CRS Learning Center – self paced learning (On Going)

5. Complete PHR and HSMAI Revenue Management Certification process within six months of hiring (Completed)

DISCLAIMER

The above information on this description has been designed to indicate the general nature and level of work performed by associates within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.