
Sales And Marketing Officer
2 weeks ago
BW MOTORSPORTS PTE. LTD. is hiring a Full time Sales And Marketing Officer role in Clementi, Singapore. Apply now to be part of our team.
Job summary:- Looking for candidates available to work:
- Monday: Morning, Afternoon, Evening
- Tuesday: Morning, Afternoon, Evening
- Wednesday: Morning, Afternoon, Evening
- Thursday: Morning, Afternoon, Evening
- Friday: Morning, Afternoon, Evening
- Saturday: Morning, Afternoon
- 2-3 years of relevant work experience required for this role
- Expected salary: $2,000 - $5,000 per month
Primary Objective
Drive overall sales performance across motorcycle units, parts, gear, and apparel, while positioning the dealership as a go-to destination for riders through effective marketing and brand development strategies.
1. Motorcycle Sales Management
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Develop sales targets for new and used motorcycle units and track performance.
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Oversee the full sales process: lead generation → test rides → financing → delivery.
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Manage showroom presentation to highlight key models and promotions.
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Coordinate with OEMs/distributors for inventory allocation, product training, and campaign support.
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Support customers with inquiries about model specs, warranties, financing, and insurance.
2. Parts, Gear, and Apparel Sales
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Align motorcycle sales with upselling opportunities (e.g. helmets, jackets, accessories).
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Create package deals (e.g., bike riding gear combo offers).
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Monitor category sales performance and identify growth areas (e.g., adventure gear for ADV bikes).
3. Marketing Strategy & Campaigns
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Plan integrated campaigns for bike launches, promotions, and clearance events.
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Build and maintain a local brand presence through digital, print, and grassroots marketing.
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Manage advertising budget across platforms (Google Ads, social media, local media).
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Coordinate test ride events, open houses, or brand days to generate leads.
4. Digital & Social Media Marketing
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Oversee digital presence: website, e-commerce (if applicable), social media, Google My Business.
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List motorcycles and gear on online classifieds or marketplace platforms.
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Post regular engaging content (bike reviews, customer deliveries, ride tips).
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Monitor SEO and online reviews; respond to feedback and inquiries promptly.
5. Customer Relationship Management (CRM)
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Develop and maintain a customer database (leads, buyers, service clients).
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Set up email/SMS campaigns for follow-ups, service reminders, and promotions.
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Ensure excellent pre- and post-sale customer experience to build loyalty and referrals.
6. Inventory & Supplier Coordination
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Work with suppliers to manage inventory levels of motorcycles, gear, and parts.
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Forecast demand based on trends and seasonality (e.g., high season for touring bikes).
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Coordinate with workshop/service department for PDI (pre-delivery inspection) and accessory fitments.
7. Team Leadership & Sales Enablement
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Recruit, train, and mentor the sales and front-of-house team.
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Set daily/weekly KPIs, provide performance feedback, and coach for improvement.
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Lead by example in handling high-value customers or complex sales.
8. Market Intelligence & Competitive Analysis
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Track market trends, competitor pricing, and promotional activities.
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Recommend new models, brands, or services to expand the dealership's appeal.
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Identify local riding trends (e.g., café racers, scooters, off-road, touring) and adjust inventory accordingly.
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