Marketing Executive

5 days ago

North Region, Singapore Private Advertiser Full time $40,000 - $80,000 per year

Marketing Executive (Social Media & eCommerce – Beauty & Haircare Products)

We are seeking a creative and driven Marketing Executive to manage and grow our social media presence while supporting eCommerce and lead generation efforts. This role is ideal for someone passionate about beauty, haircare, and digital marketing who can bring ideas to life through engaging content and data-driven strategies.

Key Responsibilities:

  • Develop and execute social media content calendars focused on beauty and haircare trends, promotions, and product launches.
  • Create, shoot, and edit compelling short-form videos, reels, and photo content for Instagram, TikTok, Facebook, and other relevant platforms.
  • Craft engaging captions, posts, and product descriptions aligned with the brand voice to drive engagement and conversions.
  • Collaborate with product, design, and sales teams to plan integrated campaigns that build brand awareness and generate leads.
  • Monitor and analyze social media performance, adjusting strategies to improve reach, engagement, and ROI.
  • Stay informed on beauty industry trends, social media algorithm changes, and viral content formats to keep the brand competitive.
  • Coordinate with influencers, beauty creators, and brand ambassadors for partnerships and campaigns.
  • Assist in managing eCommerce platforms (e.g., Shopify, Shopee, Lazada), including product listings, promotions, and order coordination.
  • Support online lead generation efforts through digital campaigns.

Requirements:

  • Diploma or Degree in Marketing, Communications, Media, or related fields.
  • 1–3 years of experience in social media marketing, preferably in the beauty, cosmetics, or haircare industry.
  • Proven track record in creating high-performing short-form video content (e.g., TikTok, Instagram Reels).
  • Proficient in tools such as Instagram, TikTok, Meta Business Suite, Canva, CapCut, InShot, or equivalent.
  • Strong writing skills and a keen sense for aesthetics, storytelling, and content trends.
  • Highly creative, self-motivated, and able to work independently or as part of a team.

Nice to Have:

  • Basic photo and video editing skills (e.g., Adobe Photoshop, Premiere Pro).
  • Experience in influencer marketing and/or managing paid social ad campaigns.
  • Prior exposure to eCommerce platform management or digital sales campaigns.

JWC Consultancy Pte Ltd

EA Licence Number: 23C1838

Goh Wei Chi (Wu Wei Cai)

Personnel Registration Number: R

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