marketing executive
2 weeks ago
JOB RESPONSIBILITIES
- Implement marketing campaigns and ensure proper execution of these activities.
- Formulate and implement extensive content marketing strategies across various platforms to achieve business objectives.
- Collaborate with internal stakeholders to create high-quality, captivating content that will be used on various platforms such as KLCII Website, EDMs, Facebook, Instagram and Little Red Book.
- Organize and oversee advertising or communication campaigns and promotional events.
Conduct market research and analysis to evaluate trends, brand awareness and competitors. - Management of agencies/designers/contractors to co-ordinate design and development marketing collaterals.
- Management and maintenance the KLCII website to ensure information is up-to-date.
- Manage corporate gifts inventory listing and distribution.
- Processing of all marketing invoices to Finance for payment.
- Provide support in overseeing the planning and execution of events from conceptualization to post-event analysis.
- Documentation and leads data management.
- Any other ad-hoc projects as assigned.
REQUIREMENTS
- Degree/Diploma in Marketing / Mass Communication / Business Admin or related fields.
- At least 3 years of marketing experience.
- Good track record of delivering effective marketing communication campaigns.
- Proficient in MS Office and marketing software (e.g. CRM), Knowledge of Adobe Photoshop/Illustrator will be an added advantage.
- Team player with excellent written & spoken communications skills (in both English and Mandarin).
- Creative, meticulous, organized, detail-oriented and a performance-driven multi-tasker.
- Bilingual of English and Chinese languages in order to liaise with Chinese speaking associates.
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