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Executive, Channel Marketing

2 weeks ago

Central Region, Singapore Carlsberg Singapore Pte Ltd Full time $80,000 - $120,000 per year

We're on the hunt for a passionate and driven Channel Marketing Executive (Off-Trade) to bring our brands to life in retail spaces across Singapore. This is your chance to turn insights into impactful campaigns, spark shopper excitement, and directly drive growth in one of the most competitive markets out there.

What you'll be doing:

  • Partner with our Sales and Brand teams to craft trade marketing strategies that deliver standout results in the off-trade market.
  • Review promotions, identify improvement opportunities, and help make our accounts more profitable.
  • Keep a sharp eye on channel volumes, Nielsen data, and performance metrics by turning insights into smart recommendations that boost commercial success.
  • Monitor and provide updates of volume performance by channel
  • Collaborate with our BTL agency to design eye-catching POSM that meets brand and retailer standards and execute them flawlessly.
  • Conduct regular market visits to monitor competitor activities, share best practices and recommend action plans to the marketing team.
  • Support the Channel Marketing Manager in annual commercial reviews and brand planning, ensuring our plans are both strategic and actionable.

What we're looking for:

  • Degree in Marketing, Business, or related field.
  • 1–2 years in Trade Marketing or a similar role is a plus; sales professionals ready to pivot into marketing are welcome too
  • Strong analytical mindset with a knack for market data (AC Nielsen, internal sales data).
  • Proficiency in Microsoft PowerPoint, Excel, and Word.
  • Self-starter who thrives on creating structure and efficiency.
  • Excellent communicator and presenter in English.
  • Willing to travel across Singapore for store visits.

Why you'll love this role:

This isn't just about executing plans, it's about owning the space where brand meets shopper. You'll work with passionate teams, gain exposure across marketing and sales, and see your ideas come to life in stores nationwide. If you're ready to grow, make an impact, and have fun while doing it, we want to hear from you.

Job Details:

Job type

Contract (12 months)

Work Hours

Monday - Friday

8.30am - 5.30pm

(Flexi-hours and Hybrid Work)

We regret to inform only shortlisted candidates will be notified.