Channel Distributor Marketing Lead Kasean

**Location**
- Singapore, Central Singapore**Job Type**
- Permanent**Salary**
- $8,000 - $12,500 Per Month**Date Posted**
- 3 hours agoAdditional Details

**Job ID**
- 89977**Job Views**
- 2Roles & Responsibilities

**Purpose of the role**:
Accountable for providing marketing support to a Distributor/select Resellers in regions to achieve established marketing and business objectives across a variety of channels: Single Brand Stores, brick & mortar retailers and their online business, Travel Retailers and Distributors

Regions : Focus Market : Korea, plus lighter support for South East Asia (TH, ID, MY, SGP, PH, VN)

**Job Accountabilities**:

- Be the marketing SME with internal and external stakeholders within distributor market. Be primary interface with distributor marketing function.
- Work with Regional Commercial Distributor lead to execute within marketing support levels and expectations, based on distributor agreements and available resources to achieve business objectives by leveraging BDF
- Responsible for communication to distributor in region, ensuring transparency to marketing priorities and information to meet objectives
- Conduct assessments and gap analysis to drive standardization and efficiencies across distributor markets. Examples include merchandising and brand store marketing investment & support.
- Responsible for communicating marketing direction to Distributors, based on established global marketing and distributor model priorities
- Support Distributor on annual marketing planning (ABP) including product launch, lifecycle activities, investment planning based on marketing available funds and BDF. Ensure plans are visible and approved or aligned to.
- Set expectations for marketing performance measurement. Monitor reporting.
- Utilize tools such as self-serve Content Management (Bynder) - to efficiently distribute content in local language.
- Input into and execute against established set of marketing priorities by distributor market.Execute against global marketing goals and priorities.
- Establish process and actions to increase usage and satisfaction of
- Content Management tool.
- Work with internal teams - when required and approved - such as demand generation, merchandising, digital, legal and business ops that affect the successful achievement of marketing objectives.
- Input regional marketing and competitor trends to Global Distributor Marketing Manager as input to marketing strategy.
- Understand objectives by distributor market with the requirement to build networks and success through a deep understanding of cultural diversity and varying global market dynamics
- Ensure execution of development plans for: Single Brand Stores, brick&mortar retailers and their online websites, Travel retailers with a strong focus on SGP, Bangkok and Seoul airports, either directly or through distributors.
- Rolescope will require 50% partner relationship and influence, 50% marketing planning and execution. 25% travel required.

**Required Technical Skills**
- Retail Marketing >5 y
- Extensive knowledge about the CE industry
- International business experienceKnowledge of marketing options and opportunities
- Understand, evaluate and implement marketing strategies
- Execute and oversee marketing plans
- Analytical skills

**Required Competencies**
- Global Perspective
- Industry Knowledge
- Interpersonal Relationships
- Effective Communications
- Teamwork
- Relationship Management
- Accountability
- Continuous Learning
- Innovation
- Planning and Organizing
- Marketing tasks and activities
- Marketing Channels
- Sales and Marketing
- Visual Merchandising
- Retail Store Design
- Collaborative Sales and Marketing
- Competitive Retail Environment
- Retail Trends and Directions

Tags

channel

distributor

marketing

lead

kasean