Assistant Manager

1 week ago

Central Region, Singapore SHAKE SHACK SINGAPORE JEWEL PTE. LTD. Full time $104,000 - $130,878 per year

Responsibilities:

CRM Campaign Management:

  • Plan and execute brand campaigns across multiple CRM touchpoints (EDM, notifications, app banners, e-gift creation and distribution).
  • Develop and refine customer journeys that improve retention and lifetime value.

System & Process Optimization

  • Work closely with internal stakeholders and external vendors to manage the CRM platform – including design, user flow, performance tracking, QA, and ROI reporting.
  • Support new function development and feature enhancements within the CRM ecosystem.

Insights & Analytics

  • Track and evaluate campaign performance, customer segmentation, and user behavior.
  • Provide strategic recommendations to improve future brand and CRM strategies.

Brand Alignment & Communication

  • Ensure all CRM communications are consistent with brand tone and guidelines.
  • Collaborate with cross-functional teams to maintain brand integrity in customer-facing content.

Customer Engagement & Public Relations

  • Identify key focus groups for public relations initiatives and community engagement.
  • Assist in developing loyalty programs or engagement strategies that reinforce brand affinity.

Performance & Profitability Support

  • Contribute to overall brand profitability by analyzing CRM impact and return on marketing investment.
  • Assist in strategic planning and performance reviews to meet marketing KPIs.

Requirements:

  • Degree or Diploma in Marketing, Communications, IT, or related field.
  • Minimum 3 years of experience in branding, CRM, or digital marketing within the F&B or retail industry.
  • Good understanding of the Singapore F&B landscape and consumer behavior.
  • Experience in managing CRM platforms and tools (e.g., Salesforce, Oracle, or similar).
  • Strong analytical skills with the ability to interpret data into actionable strategies.
  • Creative thinker with an eye for brand consistency across all customer touchpoints.
  • Excellent project management and communication skills.
  • Ability to work collaboratively across teams and external partners.
  • Familiarity with HTML/CSS for email template optimization will be an added advantage.

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