Director of Marketing

1 week ago

Central Region, Singapore Foragers Pte Ltd Full time $80,000 - $120,000 per year
About WEWA

WEWA is a fast-growing middle eastern QSR (Quick Service Restaurant) brand redefining the street-food experience with bold flavors, vibrant energy, and a strong community spirit. With outlets in Singapore's hottest locations and ambitious plans for rapid expansion, WEWA is on a mission to become Asia's most dynamic QSR brand.

Role Overview

This role is all about measurable growth and genuine engagement. You will lead WEWA's growth strategy, combining performance-driven marketing with community activation that turns diners into loyal fans. Traffic-driving campaigns will sit within the broader growth agenda, ensuring every initiative supports repeat visits, higher spend, and stronger diner relationships.

Key Responsibilities

Growth

· Design and execute growth strategies that drive sales, repeat visits, and loyalty.

· Own performance marketing: paid media, CRM, loyalty, and promotions.

· Develop compelling offers, bundles, and activations to boost trial, frequency, and basket size.

· Traffic Generation (sub-focus): Execute campaigns that increase in-store footfall and delivery orders.

· Leverage partnerships with delivery platforms, malls, other brands, and events to support growth objectives.

Community Building

· Create and manage local activations, events, and partnerships that connect WEWA with its diners.

· Develop grassroots marketing initiatives that make WEWA part of the neighborhood fabric.

· Build relationships with cultural, lifestyle, and community groups to drive authentic engagement.

· Partner with influencers, micro-creators, and community leaders to amplify reach and word-of-mouth.

Analytics & Execution

· Track campaign ROI, diner behavior, and repeat-visit metrics to optimize spend.

· Report on sales impact of marketing activities and continuously refine playbooks.

· Build and lead a lean marketing team focused on speed, results, and accountability.

· Work closely with Operations to align campaigns with store launches, promos, and peak times.

Qualifications

· years in marketing, ideally in QSR, F&B retail, or consumer growth environments.

· Proven track record in delivering measurable growth through marketing initiatives.

· Strong experience in CRM, loyalty, performance marketing, and promotions.

· Hands-on experience in community activations, partnerships, and local engagement.

· Commercially driven, with strong analytical and execution skills.

· Fast, entrepreneurial, and results-oriented.

· Passion for food, hospitality, and connecting with people.

Why Join WEWA?


• Be part of a bold, fast-growing QSR brand with global ambitions.

• Play a direct role in growth, loyalty, and community impact.

• Entrepreneurial culture where speed, creativity, and results matter.

• Competitive compensation, growth opportunities, and the chance to leave your mark on one of Asia's most exciting food concepts.

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