Executive (Performance Marketing)

6 days ago


Singapore NTUC Fairprice Full time $80,000 - $120,000 per year
  • End-to-End Paid Media Strategy & Execution: Build paid media strategy, execution of all the ads, gain insights from paid channels (Facebook, Google Ads, TTD, Yahoo) and provide reporting to drive marketing performance by improving efficiency of spends and performance

  • Optimizing Campaign Performance & Efficiency: Track campaign performance across all platforms and optimise towards campaign objectives delivering positive ROAS and ROI for clients

  • Driving Data-Driven Insights & A/B Testing: Identifying and executing A/B tests for FairPrice Marketing Business Units. These tests are essential for understanding optimal campaign elements, leading to more cost-efficient campaigns and directly contributing to Pillar 3 of our "Work, Build, and Spend Better" initiatives.

  • AI for Performance Enhancement: Propose innovation projects by utilizing AI to improve overall performance. This includes identifying opportunities for AI-driven optimization in paid campaign management, audience targeting, and content

JOB REQUIREMENTS
SKILLS

NOT APPLICABLE



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