Online Engagement

4 days ago


West Region, Singapore Unico Distribution Services Pte Ltd Full time $40,000 - $80,000 per year

Join us as Online Engagement & Digital Marketing Executive

Purpose of the Role

This role drives the company's digital presence through performance-driven campaigns and engaging live-stream sessions. He/She will not only strategize and execute digital marketing activities but also host or manage product live streams to connect directly with consumers and boost sales.

Job Descriptions

Digital Marketing

·       Plan and execute digital marketing strategies across social media, search, and e-commerce platforms to drive brand awareness and sales

·       Plan, manage, and optimize paid ads (Meta, TikTok, Google, Shopee, Lazada, etc.) according to schedule and budget.

·       Develop creative and engaging content (visuals, copy, short-form videos) tailored to different platforms

·       Maintain assigned brands' website

·       Monitor analytics and provide insights to improve ROI, awareness, and engagement

·       Conduct internal and external sensory tests for assigned brands

·       Perform any marketing-related tasks assigned

Live Streaming

  • Host regular livestream sessions on TikTok and other social media platforms to showcase and sell our products.
  • Engage audience in real time, answer questions and encourage purchase.
  • Monitor and respond to comments and questions during live streams, build rapport with viewers, and address their concerns.
  • Track, monitor, and understand Livestream's performance through insights and analytics.
  • Collaborate with the marketing team to create and execute content strategies, promotional events, and product launches.

Brand & Community Engagement

·       Manage online community interactions and ensure consistent brand voice.

·       Collaborate with influencers/KOLs for digital campaigns and joint live sessions.

·       Stay updated on live commerce and digital trends to keep the brand relevant and competitive.

Job Requirements

  • Strong background in digital marketing
  • Comfortable being in front of camera and managing KOLs/talents.
  • Confident, engaging personality with strong communication skills.
  • Creative mindset with ability to produce and edit social media content.
  • Familiarity with analytics tools (Meta Ads Manager, TikTok Ads, Google Analytics)

·       Familiar with the technical aspects of live streaming platforms and equipment and troubleshoot technical issues during live streams

  • Presentable image with outgoing, engaging and charismatic traits.
  • Ability to work independently and as part of a team
  • Required language(s): English and Mandarin
  • Willing to work in Tuas

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