Senior Manager, Digital Commerce
2 days ago
Senior Manager, Digital Commerce
CompanyMyanmar Eduwork Consultancy (MEC) — "Maximise Every Chance" guiding Myanmar students & professionals through every step of their overseas study, migration, and career preparation journey. myanmar-
LocationSingapore
Role SummaryThe Senior Manager, Digital Commerce will own and drive Myanmar Eduwork's online revenue channels. You will lead strategy, execution, optimisation of e-commerce / digital product sales, and ensure that digital commerce efforts are aligned with business objectives like student recruitment, visa & PR services, job prep offerings, and B2B contracts.
Key Responsibilities- Develop and execute the digital commerce strategy to grow revenue from MEC's online offerings: study abroad packages, visa/PR application services, job-preparation courses, etc.
- Manage end-to-end digital sales funnel: acquisition, conversion, retention.
- Oversee MEC's website, online service portals, and any digital product platforms. Ensure user experience (UX), checkout processes, and payment flows are optimized.
- Lead marketplace or third‐party channel partnerships if relevant (e.g. online education platforms, aggregators)
- Collaborate with marketing (digital/SEO/paid ads/content), operations, customer service, legal for smooth deliveries, compliance and quality.
- Define, track, and report key metrics (e.g. website traffic, conversion rates, average order value, churn, customer lifetime value). Use data to recommend changes.
- Test and implement digital tools, technology enhancements, A/B testing, personalization, and automation to improve performance.
- Work with product/service teams to package offerings that sell well online; pricing strategy, bundling, promotions.
- Stay on top of digital commerce trends, tools, regulatory or payment landscape (esp. cross-border / overseas education / immigration).
- Bachelor's degree in Business, E-Commerce, Marketing, or related field. Master's or MBA a plus.
- 5+ years of experience in digital commerce / e-commerce / online business, ideally in education, consulting, or service-based sectors.
- Strong experience with managing online sales funnels, conversion optimisation, UX, payments.
- Familiarity with digital marketing (paid ads, SEO, affiliate) and ability to work closely with those teams.
- Data-driven: experience with analytics tools (Google Analytics, Adobe, etc.), using data to inform decisions.
- Solid project management skills; able to lead cross-functional teams.
- Understanding of regulatory, payment, or compliance issues relevant to overseas education, visas, PR, etc., is a strong plus.
- Excellent communication skills (English + Burmese a plus).
- Increase in online revenue from digital offerings
- Improve conversion rate from website / portal
- Competitive salary + performance bonuses tied to online revenue & growth metrics
- Opportunity to shape and scale MEC's digital commerce capabilities significantly
- Working in a fast-growing, mission-driven education & migration consultancy with a strong reputation among Myanmar clients myanmar-
- Exposure to cross-border regulation, overseas market trends, client work with diverse nationalities
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