Marketing and Business Development Roles

2 weeks ago

Singapore A.W. LAW LLC Full time $80,000 - $120,000 per year

Business Development Manager – AW LAW LLC

Job Description

Position: Business Development Executive
Location: Singapore
Reports to: HR Manager / Director

Key Responsibilities

1. Strategic Planning

· Develop and implement business development strategies aligned with the firm's objectives.

· Identify new market opportunities and service areas.

2. Client Engagement

· Manage and grow client relationships; monitor satisfaction and develop retention strategies.

· Conduct client feedback interviews and surveys.

3. Marketing & Branding

· Coordinate firm branding, marketing materials, website content, and social media.

· Work with lawyers to publish thought leadership articles and client alerts.

4. Pitching & Proposals

· Prepare tailored pitch documents, proposals, and RFP submissions.

· Assist legal teams with deal/experience summaries and client presentations.

5. Legal Directories & Rankings

· Manage submissions to Chambers, Legal 500, IFLR1000, etc.

· Collect matter highlights and client testimonials for rankings.

6. Event Management

· Plan and execute webinars, CPD seminars, and networking events.

· Coordinate sponsorships and partnerships with external organisations.

7. Research & Analysis

· Conduct competitor benchmarking, market research, and client intelligence reports.

· Track BD metrics, pipeline activity, and prepare reports for senior leadership.

8. International Outreach

· Build referral relationships with overseas law firms.

· Support cross-border marketing initiatives and conference participation.

Requirements

· Degree / Diploma in Marketing, Business, Law, or Communications.

· At least 5 years of experience in legal or professional services business development.

· Familiarity with Singapore's legal and regulatory environment.

· Strong writing, presentation, and project management skills.

· Experience with CRM tools (e.g., InterAction, HubSpot) is a plus.

Key Performance Indicators (KPIs)

Category

KPI Example

Frequency

Client Development

Number of new client leads generated

Monthly

Proposal Success

Proposal win rate (% of RFPs converted)

Quarterly

Client Retention

Client satisfaction scores / retention rate

Bi-Annually

Events & Campaigns

Number of events organised and client attendance

Quarterly

Content & Thought Leadership

Number of publications/blogs/articles issued

Monthly

Directories & Awards

Successful directory rankings and award submissions

Annually

Internal Engagement

Number of training or coaching sessions with lawyers

Monthly

Market Expansion

Number of new markets/industries entered

Annually

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