Marketing and Business Development Exec

1 week ago


Singapore CAPEN MARKETING PTE. LTD. Full time

Job DescriptionKele (Company coach is provided. Daily pick-up/ drop-off at Westgate.) Marketing & Business Development Exec (Digital marketing) Your key responsibilities would include (but not limited to):Full scope of marketing and digital marketing work, including marketing campaigns, social media campaigns, design concepts, art direction, producing marketing decks and collaterals etc.Full scope of Business Development work, including collaborations, partnerships and events management.Handle shopify website and other digital platforms and social media platforms.Work with 3rd party platforms and agencies.To support the team to develop new marketing campaigns to promote our brand and products and increase salesSupport and work together with the Sales & BD teamTo achieve contact and collaborations or partnerships with the different brands or platformsGenerate brand recognition and marketing value among the contacts in your networks, leading to successful collaborations and increased sales.Planning and arranging contracts for the collaboration partners.Work with Marketing, Sales and BD teams to plan and execute tactical campaigns to drive attraction and retail tourism sales and event sales.Support the Company's Above The Line campaigns and Below The Line advertising for brand and attraction marketing, including creative conceptualization, copywriting, brochure print, distribution management, campaign roll-out and performance reporting through close collaboration with Marketing, Sales & BD departments and Ops department and marketing and media agencies.Work with team to ensure consistency and accuracy in brand identity and brand marketing.Support long term brand and marketing strategies, provide market insight to create a positive perception of the brand, continuously push and maintain the brand's position as the Leading Singapore brand in food gifting souvenirs.Work closely with team and 3rd party vendors and designers on brand marketing, brand narratives, key messages, conceptualization etc.Work closely with team to develop trade marketing strategies and collaterals to maximize brand's presence in the identified overseas market, travel agent partners' platform and across MICE & Trade channels for Tourism.Work closely with team to manage and ensure efficient use of Trade Marketing budget to achieve shared B2B goals.Support and work with Sales and BD team for regional growth of assigned key markets, (eg. Japan, Asia, India) and proactive preparation for inbound marketing execution according to latest border measures, especially in terms of marketing collaterals and events management.Work with Sales and BD team to formulate and implement sales and marketing campaigns in relation to tourism and eventsMonitor & track campaigns performanceEnsure accuracy of online content for all our productsProvide market intelligence on overall ecommerce and business trend of the regionTimely & accurate execution of pricing changes via the channel managersPerform online rate audits & resolve disparity disputes amongst partnersWork with team to update weekly, monthly sales reports and assist with annual report preparation.Work closely with collaborations partners for business developmentAssist in bringing sales for special event promotion through marketing and campaigns.Requirements Strong experience in Marketing and Business Development.Strong experience in Digital Marketing.Demonstrate experience in building and enhancing websites, SEO/SEMStrong and familiar with Shopify website.Preferably with some skills in coding shopify website.Familiarity with Facebook/Instagram and Google AnalyticsFamiliarity with wechat, Xiao HongShu and Tik TokHas excellent command of English (written, verbal and interpersonal), and possess excellent communication and negotiation skillsHas excellent command of Chinese (written, verbal and interpersonal), and possess excellent communication and negotiation skillsStrong in Microsoft Office is a must.Strong in Adobe Photoshop & Adobe Illustrator.Proficient in Graphic Design is a plus.Preferably have experience in events management.Strong team player with initiative and high level of dedication and ability to perform under pressure.Able to cope well in a dynamic and challenging work environment as well as with stress and demanding work schedulesAbility to work independently and completes given tasks with minimum supervision requiredSelf-motivated with the ability to identify key marketing and Public Relations strategies and marketing campaignsConfident, meticulous, independent, creative individuals with a strong sense of responsibility and proactivenessHighly motivated and well organized with a sense of urgencyAbility to work towards tight deadlinesA Diploma, Advanced/Higher/Graduate Diploma, Bachelor's Degree, Post Graduate Diploma or Professional Degree.Minimum 2 years experienceWorking Days/Hours: 5 days weekMondays to Fridays: 8.30am to 5.30pmBenefits & Others Medical, Annual Leave, AWS, Variable bonus, Incentives, Free Parking. Perks and benefits such as Company retreat etc.Specific Location urong, Jalan Tepong. Near Jurong Fishery Port.Nearest MRT: Lakeside MRT(Company coach is provided. Daily pick-up/ drop-off at Westgate.)We operate on a 5 days work week and offer attractive salary with good benefits package to the right candidate. As an established and still growing market leader, our employees will be at the forefront, leading to growth opportunities. Join us and you will have lots of opportunities to learn, to grow and to offer your ideas and creativity, and to have secure career advancements.Please apply with detailed resume.Interested applicants may apply through the following methods:Send your resume/CV via APPLY NOW button orSend your resume/CV to our HR, or through our website or our social media



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