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Communications Manager
2 weeks ago
Are you a strategic storyteller with a passion for education? Dulwich College (Singapore) is seeking a dynamic and experienced Communications Manager to lead and elevate our internal and external communications. In this pivotal role, you will shape the College's voice, strengthen our brand presence, and engage our diverse community of students, parents, staff, and alumni.
Key Responsibilities
Content Strategy and Campaign Management
- Build a strategic plan for the College's digital channels, including website, Facebook, Instagram, Twitter, LinkedIn and YouTube, and develop campaigns to drive engagement and recognition in Singapore and globally.
- Develop and manage detailed content plan and production schedule for these channels, ensuring alignment and consistency of messaging and branding.
- Collaborate with Marketing & Admissions to develop a series of videos for the website and social channels to attract prospective parents and students.
- Manage all parent communication channels including website, Parent Portal, College App, newsletters, podcast and other key publications.
- Write and edit articles for both internal and external channels.
- Identify any gaps in communication and look to continuously improve existing channels and/or create new channels.
- Measure and evaluate communication efficacy through metrics and qualitative data.
People, Resource and External Vendor Management
- Manage and motivate a team of three direct reports and guide their development and performance.
- Plan out and allocate work, taking account of identified key priorities and areas for development.
- Source, select, negotiate, onboard and manage creative agencies, production houses, printers, photographers, videographers and other suppliers as required.
- Monitor and manage budget ensuring on target spend by year-end.
Media Engagement and Brand Building
- Plan and write articles for external media editorial/advertorial opportunities, ensuring key message placement and positive sentiment, to reinforce brand positioning.
- Identify opportunities and topical subjects, and create campaigns to promote 'Dulwich Difference' points of differentiation.
Crisis Communication and Issues Management
Provide advice on any communication issues that arise and ensure matters are dealt with quickly and sensitively.
Implement Crisis Communications Plan in the event of an emergency and manage team on roster. Ensure messaging is adhered to both internally and externally. Deputise for Director of Communications if and when required.
Professional Standards
- Draft policies, guidelines, templates and 'how to' resources to foster the production of high quality communications across the College.
- Provide training where required to professionalise communications across the College.
- Proofread all communications to ensure on brand and on message.
The successful candidate will have the following qualifications, experience and personal attributes:
- Hold a university degree or equivalent.
- Have a minimum of 5 to 8 years in a communications role, or equivalent.
- Be a native level English speaker with excellent writing and editing skills and articulate presentation.
- Have experience managing and creating content for a variety of internal and external communication channels in a professional environment.
- Have strong people management skills and the ability to motivate and coach a team.
- Possess digital fluency, in-depth knowledge of social media content planning, and the aptitude to engage with new technology.
- Have the ability to think strategically by providing timely and engaging communication in support of the College's goals.
Have strong interpersonal skills and the ability to build positive relationships with all stakeholders.
Have the ability to work under pressure, handle conflicting demands and meet tight deadlines in a busy environment.
- Have the ability to work independently, drive results with little supervision, whilst still being a team player.
PEI Registration Number: D
Period of Registration: 09 January 2024 to 08 January 2028
71 Bukit Batok West Avenue 8, Singapore 658966
T
Dulwich College (Singapore) is committed to safeguarding and promoting the welfare of all the students in our care and expects all applicants to share this commitment. We follow safe recruitment practices which are aligned to the recommendations of the International Task Force on Child Protection. We hold ourselves to a high standard of effective recruiting practices with specific attention to child protection. All appointments are subject to an interview, identity checks, criminal record checks, social media checks, and successful references.
We welcome and encourage applications from people of all backgrounds. We do not discriminate on the basis of race, ethnicity, gender, age, disability, religion, sexual orientation, pregnancy or socio-economic status. Staff recruited locally are subject to Terms and Conditions of Service according to local employment law.
