Offer Marketing Manager
3 days ago
Position Overview
The Offer Marketing Manager bridges technology, marketing, and sales to define and promote differentiated technical solutions that drive commercialization, customer adoption, and market success
Responsibilities
- Build and execute marketing frameworks and product positioning for technical and engineering-driven products.
- Integrate technical insights into effective Product Marketing and/or Tech Marketing strategies and GTM plans.
- Drive hands-on, execution-oriented marketing with measurable impact.
- Contribute to end-to-end product commercialization, from R&D input to market launch.
- Define offer positioning, value propositions, and go-to-market (GTM) strategies to drive business growth and competitive differentiation.
- Conduct market intelligence, customer insights, and competitive analysis to support business strategy and planning.
- Collaborate closely with R&D, Engineering, and Sales teams to ensure solutions align with market and customer needs.
- Translate technical product features into compelling market messaging, sales tools, and marketing materials.
- Lead or support new product introductions, solution launches, and integrated marketing campaigns.
- Measure offer and product performance, providing insights and recommendations to strengthen market positioning.
Requirements
- Bachelor's degree in Marketing, Engineering, or Business related field
- 5 years of experience in B2B solution marketing, with a background in Product Marketing, Tech Marketing, or both.
- Strong foundation in product R&D or engineering preferred.
Interested applicants, click APPLY NOW
Only shortlisted applicants will be notified
MTC Consulting Pte Ltd | 15C7752
EA. Registration No.: R | Spencer Lee
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