Marketing Analyst Executive

7 days ago

Alexandra Estate, Singapore MIRAGE MIRACLE PTE. LTD. Full time $40,000 - $80,000 per year

Marketing Campaign Execution

  • Collaborate with the marketing team to plan and execute integrated marketing campaigns across multiple channels.
  • Create and maintain a Social Media Marketing editorial calendar, with targeted topics outlined for different dates.
  • Schedule and post content on various social media platforms using scheduling tools.
  • Monitor and respond to audience engagement, comments, and messages.
  • Liaise with creative team for overall conceptualization and production of marketing materials and projects
  • Analyze the performance of marketing campaigns and suggest improvements.

Lead Distribution

  • Manage and distribute leads to the customer service team, including one weekend (with off in lieu hours given).
  • Ensure timely and accurate lead distribution, maintaining detailed records of lead distribution and follow-up actions.
  • Influencer Partnership Management
  • Identify and research potential social media influencers aligned with the brand's target audience and values.
  • Develop and maintain relationships with influencers, negotiating terms and agreements for collaboration.
  • Coordinate influencer campaigns, ensuring content creation, posting schedules, and compliance with brand guidelines.
  • Competitor Analysis and Market Research
  • Conduct thorough competitor analysis to understand market trends and strategies.
  • Perform market research to identify new opportunities and target audiences.
  • Collect and analyze data to understand customer preferences and trends.
  • Provide insights and recommendations to the marketing team based on competitor analysis and market research.

Performance Analysis and Reporting

  • Define key performance indicators (KPIs) for marketing campaigns and influencer partnerships.
  • Monitor and analyze campaign performance, track engagement metrics, and provide actionable insights for optimization.
  • Prepare regular reports on social media and influencer campaign effectiveness.
  • Evaluate and communicate competitor presence and activities on offline & online mediums
  • Manage and analyze ongoing paid media programs to meet Marketing goals
  • Timely report performance and action plans to the Management

Collaboration and Coordination

• Coordinate with graphic designers and other team members to ensure consistent and high-quality content creation.

• Liaise with influencers to ensure they have the necessary information and resources for successful campaign execution.

• Work closely with Manager on developing initiatives

• Forward planning for performance marketing, advertising, partnership and events.

Trend and Platform Awareness

• Stay up to date with social media trends, algorithm changes, and emerging platforms.

• Identify opportunities for innovation and creativity in content and influencer strategies.

Others

• Well organized and good project management skills

• Attention to detail and diligent to follow through

• Good Team Player

• Other Ad-hoc duties as assigned by Superior

Requirements:

  • Minimum 5 years of relevant working experience in Marketing
  • Bachelor's Degree in Business, Marketing or Communications
  • Proactive, self-motivated individual who can multi-task without losing focus on priorities
  • Ability to think creatively and develop new ideas

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