Go-To-Market Program Manager, YouTube Go-to-Market
1 week ago
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 2 years of experience in a management consulting, business operations, business strategy, investment banking, venture capital, or private equity role, or 1 year of experience with an advanced degree.
Preferred qualifications:
- Experience with data, measurement and analysis with spreadsheets modeling and creating executive level presentations.
- Ability to work separately and as a team player.
- Ability to collaborate with stakeholders from different markets and regions.
- Excellent communication skills.
- Excellent attention to detail, project management skills with the ability to multitask, prioritize and meet deadlines in a changing environment.
About the job
YouTube Biz Segment GTM is responsible for designing and delivering our service models for our Business Development, Creator and Consumer Success, and Partner Engineering teams to drive sustainable partner growth and customer lifetime value. The team will work closely with Business, Product and Marketing leaders to optimize impact and cost-to-serve across these partner and consumer segments. The core capabilities of the team include innovating and gaining alignment on our partner and consumer service models — who we serve, what service is provided to achieve growth, how the service is provided and incentivized — defining measures of success (impact, productivity, ROI), enabling change management with frontline teams and developing pilots to test new frontline models.
The YouTube Business Central Strategy and Operations Team is responsible for leading global, cross-functional initiatives to drive the unprecedented growth and health of the YouTube creator and partner ecosystem.
In this role, you will be driving programs that help advance product and platform priorities and maximize support. You will collaborate with leadership and cross-functional teams across Asia-Pacific (APAC) to identify growth opportunities, address tests, and enhance YouTube's go-to-market approach.
At YouTube, we believe that everyone deserves to have a voice, and that the world is a better place when we listen, share, and build community through our stories. We work together to give everyone the power to share their story, explore what they love, and connect with one another in the process. Working at the intersection of cutting-edge technology and boundless creativity, we move at the speed of culture with a shared goal to show people the world. We explore new ideas, solve real problems, and have fun — and we do it all together.
Responsibilities
- Set priority activation and product adoption Objectives and Key Results (OKRs) in collaboration with APAC Content Partnerships. Develop metrics-motivated leads list criteria to identify opportunities to managed partners.
- Support bi-annual account selection workshops to plan account load across tiers in APAC. Implement and execute strategy for driving adoption or facilitate change management for key partnerships programs.
- Analyze and interpret data, define viewership patterns and growth metrics, identify and deliver recommendations that help managed partners (e.g., creators, artists, media companies).
- Gather feedback from cross-functional teams and package into themes to represent needs and feedback of the region. Consult and collaborate across teams to size impact, identify roadblocks and identify paths.
- Present fact base to stakeholders and ensure leaders have the right context to advocate regional needs.
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