Senior Manager, Strategic Propositions

79732 | Sales & Distribution | Professional | Allianz Executive | Allianz Singapore | Full-Time | Permanent

Entity: Allianz SE Singapore Branch

 #L1-RS1

Job Purpose

This role is a key strategic position within the regional distribution, marketing and strategy team, responsible for shaping and activating integrated customer and distributor propositions that unlock growth across agency and partnerships (banks, brokers & others). Propositions are developed from deep distribution and customer insights and then embedded into distribution strategies — ensuring they deliver both customer value and frontline sales success.
The role partners across product, health, marketing, and local market teams to design high-impact segment strategies, innovative solutions, and field-ready activation campaigns that deliver against business KPIs — customer and distribution growth.

What you do

1. Strategic Proposition Developmen

• Develop end-to-end customer and distributor propositions that drive growth across both agency and partnerships.

• Create modular, journey-based propositions that combine product, service, wellness, and CX elements, designed to fit diverse channel needs.

• Translate propositions into scalable campaigns, tools, and sales narratives for local deployment.

• Shape customer-led, insight-driven propositions by embedding market research, customer testing, and distributor feedback into every stage of design.

• Drive the full lifecycle of propositions — from concept and pilot to scale-up and continuous enhancement — ensuring impact is measurable and repeatable

2. Innovation & Distribution Go-to-Marke

• Partner with product and health teams to co-develop customer-relevant solutions tailored to channel and segment needs.

• Serve as the bridge between solution design and frontline success — ensuring propositions are sales-ready, compelling, and distinctive.

• Identify and package differentiators that create competitive advantage in high-priority market segments.

• Integrate ecosystem and partnership value into propositions, combining protection with wellness, digital engagement, and lifestyle services that resonate with evolving customer needs

3. Customer Value & Proposition Excellenc

•  Ensure that product constructs and solution design support both customer value and distributor success.

•  Use insights and data to highlight protection gaps, segment needs, and opportunities for tailored propositions.

•  Support the development of tools and dashboards to track adoption, persistency, and performance, using results to refine future strategies.

•  Partner on post-launch reviews to capture learnings and optimize future designs.

•  Establish a regional proposition framework that guides local market adaptations, ensuring consistency in value story while enabling local flexibility

4. Customer Segmentation & Growth Strateg

•  Shape the regional customer segmentation agenda — defining value pools, penetration gaps, and new opportunities.

•  Build tailored value propositions for high-potential segments e.g. mass affluent, HNW, gig economy, and young professionals.

•  Translate segmentation insights into propositions that both address unmet customer needs and enable distribution to compete more effectively in high-potential segments.

•  Drive activation strategies that improve acquisition, deepen engagement, and increase share of wallet across segments.

5. Distribution Engagement & Capability Activatio

•  Work closely with agency and partnerships leaders to embed propositions into frontline execution — through sales tools, distributor journeys, and enablement programs.

•  Support growth enablement via flagship learning initiatives and programs aligned to strategic campaigns.

•  Develop distributor engagement plans that reinforce Allianz's value story and elevate professional positioning.

•  Integrate propositions into distributor engagement, ensuring they become practical enablers for acquisition, cross-sell, and retention.

6. Flagship Campaigns & Regional Activatio

•  Lead or co-lead flagship growth initiatives such as the INSEAD program, FCB Olympics, Distribution Triathlon campaigns, SheSecures female segment propositions, and partnership activations with banks and brokers.

•  Build activation toolkits and campaign strategies that integrate brand, product, and segment needs into a unified growth narrative.

•  Localize and co-create market-specific rollouts in collaboration with local distribution and marketing teams.

7. Cross-Functional Orchestratio

•  Act as the integrator across health, product, actuarial, marketing, and distribution — ensuring growth programs are cohesive and insight-led.

•  Lead proposition steering forums, cross-market alignment calls, and working groups to accelerate execution.

•  Drive impact tracking and feedback loops to continuously refine and improve proposition performance.

What you bring

•  10+ years of experience in life insurance or financial services across strategy, distribution, product marketing, or customer propositions.

•  Familiarity with product constructs and ability to translate technical concepts into commercially compelling solutions.

•  Proven experience working with multi-channel distribution (agency, bank, broker) and cross-functional teams.

•  Strong strategic thinking and execution skills — able to go from concept to market delivery.

•  Experience with customer segmentation, sales enablement, and innovation-led growth.

•  Excellent communication and influencing skills, with ability to work across seniority levels and diverse marke

•  AI-Skills e.g. ChatGPT or Copilot an advantage

What we offer

• We are an awarded Great Place to Work.
• Be part of a team that's open-minded, supportive, and genuinely focused on customer outcomes.
• A sense of belonging in the workplace, where you are welcomed and encouraged to bring your most authentic self to work.
• An employer that is committed to supporting hybrid work and readily provides flexible & remote work options.
• Access to LinkedIn Learning and Degreed and career opportunities across the world, to support your continuous learning and you taking control of your career development.
• Robust and comprehensive benefit offerings for your health and well being
• Initiatives to support your financial wellness through selected discounted Allianz insurance products, pension contributions and our referral bonus scheme.
• The opportunity to take part in our Employee Share Purchase Program - own a piece of your employer

Allianz Group is one of the most trusted insurance and asset management companies in the world. Caring for our employees, their ambitions, dreams and challenges, is what makes us a unique employer. Together we can build an environment where everyone feels empowered and has the confidence to explore, to grow and to shape a better future for our customers and the world around us.

At Allianz, we stand for unity: we believe that a united world is a more prosperous world, and we are dedicated to consistently advocating for equal opportunities for all. And the foundation for this is our inclusive workplace, where people and performance both matter, and nurtures a culture grounded in integrity, fairness, inclusion and trust.

We therefore welcome applications regardless of ethnicity or cultural background, age, gender, nationality, religion, social class, disability or sexual orientation, or any other characteristics protected under applicable local laws and regulations.

Join us. Let's care for tomorrow.

Note: Having different strengths, experiences, perspectives and approaches is an integral part of Allianz' company culture. One means to achieve this is a regular rotation of Allianz Executive employees across functions, Allianz entities and geographies. Therefore, the company expects from its employees a general openness and a high motivation to regularly change positions and collect experiences across Allianz Group.