Senior Manager, Marcoms

Ministry of Manpower

Permanent/Contract

What the role is

Overview of MOM:
Championing Human Potential for a Thriving Singapore Singaporeans are at the heart of what we do. The Ministry of Manpower (MOM) empowers our people and fosters a thriving, inclusive workforce that drives Singapore's growth and prosperity. By working closely with our tripartite partners, industry and community stakeholders, we strive to create workforce and workplace policies that foster resilience, adaptability, and a bright future for a thriving Singapore.
As an MOM officer, you will be part of this meaningful mission, contributing across diverse and impactful areas - from shaping forward-looking and effective manpower policies and strengthening industrial relations, to enhancing workplace safety standards and ensuring balanced local and foreign workforce regulations. Here at MOM, we are committed to creating an inclusive experience not just for our national workforce, but also for our officers who work tirelessly to champion human potential for a thriving Singapore.
What the role is:
You will be part of the Marcoms & Digital team, under the MOM's Communications & Engagement Department that is responsible for driving marcoms, social media and digital initiatives to amplify MOM's communications and messaging across key demographics. You will be required to plan and execute comprehensive marketing communication initiatives to drive and raise awareness of MOM's policies and initiatives, building goodwill with the public. This role involves the need to leverage on multiple platforms and channels to effectively communicate the agency's messages to target audiences and drive engagement across MOM's social platforms.

What you will be working on

What you will be working on:

• Develop MOM's social media and digital content; including conceptualisation, producing graphics/ digital content, copywriting and copyediting

• Identify key themes, topics, and formats that resonate with the target audience and drive engagement

• Oversee the Community Management process on responding to comments and on MOM's social media platforms

• Identify opportunities for user-generated content and encourage audience participation through contests, polls, and other interactive activities

• Collaborate with cross-functional teams to align content with product launches, events, and marketing campaigns

• Monitor and adjust the content calendar based on real-time trends, audience feedback, and performance metrics

• Track and analyse key performance metrics (e.g. reach, engagement, conversions) to assess the effectiveness of content initiatives

• Use data-driven insights to identify areas for improvement and optimisation in content strategy and execution

• Experiment with new content formats, platforms, and tactics to enhance performance and drive continuous growth

• Support Minister's social media platforms by planning content and working closely with media team leads

• Support Marcoms projects on pre-production, media buys and research

What we are looking for

What we are looking for:

• The ideal candidate will have at least 4 to 5 years of experience in a similar capacity including ability to conceptualise and develop communications strategy and plans and social media management. Proficiency in content production using software (e.g. Adobe Photoshop, Adobe Illustrator, Capcut) would be an advantage

• Apt knowledge and understanding of media buying platforms and effectiveness, social media platforms and trends

• Ideating and creating engaging creative content for social media

• Working with external online content partners, creative agencies, production houses and industry stakeholders

• Strong project management skills, with the ability to manage multiple projects simultaneously

• Ability to think creatively and respond to changing needs and requirements of the project.

• Team player and able to work both independently and in small teams, and with internal and external stakeholders

• Good written and spoken communication skills and interpersonal skills

• Possess analytical, creative thinking and problem-solving skills

About Ministry of Manpower

Championing Human Potential for a Thriving Singapore
Singaporeans are at the heart of what we do. The Ministry of Manpower (MOM) empowers our people and fosters a thriving, inclusive workforce that drives Singapore's growth and prosperity. By working closely with our tripartite partners, industry and community stakeholders, we strive to create workforce and workplace policies that foster resilience, adaptability, and a bright future for a thriving Singapore.
As an MOM officer, you will be part of this meaningful mission, contributing across diverse and impactful areas - from shaping forward-looking and effective manpower policies and strengthening industrial relations, to enhancing workplace safety standards and ensuring balanced local and foreign workforce regulations. Here at MOM, we are committed to creating an inclusive experience not just for our national workforce, but also for our officers who work tirelessly to champion human potential for a thriving Singapore.

About your application process

If you do not hear from us within 4 weeks of the job ad closing date, we seek your understanding that it is likely that we are not moving forward with your application for this role. We thank you for your interest and would like to assure you that this does not affect your other job applications with the Public Service. We encourage you to explore and for other roles within Ministry of Manpower or the wider Public Service.