Marcom (Casual Leasing) Executive

17 hours ago

Singapore ROCK PRODUCTIONS PTE LTD Full time

The Marcom Executive supports the Marcom Head of Department in the mall’s advertising, promotion and marketing with a focus in casual leasing licensing. He/she will be responsible for the performance of assigned duties, which will include the continuous improvement of Marcom revenue, overall footfall, and tenants’ sales performance at the mall.

**Responsibilities**:
**A. Casual Leasing**
- Support the Marcom Manager in retail planning, including trade/tenant mix review and planning.
- Assist with enquiries for space, review and make necessary recommendations on casual leasing.
- Source and secure interests from suitable prospective licensees/tenants who fit into the desired tenant mix of the mall.
- Assist in negotiation of casual leasing terms for new licences and renewals, including licence fees, and review any variations.
- Prepare and track licence documentation and update marketing kits as directed by the manager.
- Operate various systems and tools for management of lease/licence, tenanats’sales, mall footfall, monitoring tenants’/ licensees’ sales
- Assist with data collection and analysis in relation to market research, revenue, sales performance and footfall.
- Work closely with the Centre Director and Head of Department to achieve optimum occupancy and revenue.
- Responsible for the upkeep of files and the orderly maintenance of tenancy and sales documents.

**B. General Marcom Duties**
- Propose concepts, plan, and execute A&P campaigns for the mall, including but not limited to both online and offline strategies.
- Work closely with partners to maximise promotions and A&P efforts to increase shopper footfall and tenant sales.
- Liaise and work closely with advertising agencies, media, tenants, contractors, and event companies to ensure the successful execution of projects and events.
- Conduct post-promotional campaign/event reviews and track budgets to assess the effectiveness of promotions and events.
- Manage enquiries and complaints from all external parties, including the public, government authorities, and tenants.
- Responsible for general administration works for Marcom Department, including preparation of reports and budgets.
- Act as the Duty Manager when assigned.
- Carry out any other duties and responsibilities as may be reasonably requested by your immediate supervisor or the Head of Department from time to time.

**Requirements**:

- Degree/ Diploma in Mass Communications, Marketing or a related field
- At least 2 years of proven marketing communications experience in the retail / mall industry.
- Creative, dynamic and resourceful with good media and relevant promotional partners’ contacts.
- A team player and self-starter with good interpersonal skills, excellent written and verbal communications skills, and a keen eye for detail and design aesthetics.
- Data driven and results-oriented, comfortable with numbers and able to meet tight deadlines.
- Proficient in Microsoft Word, Excel & Powerpoint.
- Fast and independent with strong organizational skills.
- Self-motivated and able to work under pressure.
- Prepared to work long and irregular hours including weekends and holidays.
- Possess strong analytical skills for dissecting data and analysing sales performance within the mall.

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