Social Media Executive

Job Description

We are seeking a dynamic and highly-motivated, Social Media Executive, to join our team. In this role, you will be responsible for managing and growing our company's presence on social media platforms. This role involves creating and curating content, engaging with followers, monitoring social media channels, and analyzing performance metrics. The incumbent will also work towards aligning social media strategies with broader marketing goals and stay updated on industry and digital trends.

As main support to the Social Media Lead, you will collaborate closely with internal teams and external stakeholders to develop innovative and meaningful social media content strategies that align with our business goals. This position is ideal for a creative thinker with strong communication skills, a passion for storytelling, and an adequate understanding of the workings behind the various social media platforms.

Key Responsibilities:

Content Planning and Execution:

• Ideate and implement creative content catered to the target audiences for various social media platforms, not limited to Meta (Facebook and Instagram), TikTok, X, YouTube and RedNote

• Monitor and evaluate the success of social media campaigns, ensuring key performance indicators (KPIs) are met

• Track performance metrics and recommend improvements based on analytics and provide post-campaign reporting

Project/Campaign Management:

• Manage campaigns from end-to-end from conceptualization to execution, ensuring seamless delivery and alignment with business objectives

• Serve as point of contact with collaborators during campaign execution, providing regular updates and addressing any concerns promptly

• Coordinate with relevant parties (e.g. creative, marketing, operations, KOLs/influencers) to deliver campaign assets

Community Management:

• Respond to comments, messages, and inquiries, fostering positive relationships with followers

Cross-Functional Collaboration:

• Collaborate with the wider brand/marketing team, as well as external agencies, to design social media content that align with overall business objectives

• Effectively communicate and obtain necessary approvals for campaign mechanics, logistics and budgets from internal stakeholders and across cross-functional teams

• Ensure all stakeholders are aligned on project timelines, deliverables and goals

Qualifications/Requirements:

• Degree in Marketing, Communications, or a related field

• Proven track record of 1-2 years in social media management with a strong working knowledge of the various social media platforms

• Excellent communication and interpersonal skills, adept at building strong relationships and fostering collaboration across diverse teams and stakeholders

• Excellent command of the English language, both verbal and written

• A passion for innovation with a keen eye for detail and a commitment to delivering meaningful and creative content

• Good working knowledge of the various social media platforms, and in tune with prevalent trends and pop culture (especially sports and entertainment)

• Conduct post-event evaluations, gathering feedback from partners, stakeholders and community, to identify areas for improvement

• Comfortable handling ambiguity, adaptable towards work processes and thrive in a fast-paced environment

Information

• If you are facing issues submitting your application through Jobstreet, please email us your resume at ******* with the job title. Only shortlisted candidates will be notified.

• The level of appointment will depend on the qualifications and experience of the candidate.

• For more information on Kallang Alive Sport Management, refer to