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Social Media Marketing

3 weeks ago

Kallang, Singapore Singazglobal Full time

Job brief

We are looking for a driven Social Media Specialist and Coordinator to attract and interact with targeted communities and networks users.

What does a Social Media Specialist do?

The goal is to gradually achieve superior customer engagement and intimacy, website traffic and revenue by strategically exploiting all aspects of the social media marketing roadmap.

Social media specialists should have a solid understanding of how each social media channel works and how to optimize content so that it is engaging on those channels. These channels include Instagram, Facebook, Tik Tok, YouTube and 小红书. You are responsible for joining relevant conversations on behalf of the brand and “soft selling” the product by providing support to current and prospective customers.

**Responsibilities**:
Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification

Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action

Coordinate with other content creators to set up and optimize company pages within each platform to increase the visibility of company’s social content

Moderate all user-generated content in line with the moderation policy for each community

Create editorial calendars and syndication schedules

Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information

Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions

Requirements and skills

Proven working experience in social media marketing or as a Digital Media Specialist

Excellent consulting, writing, editing (photo/video/text), presentation and communication skills

Demonstrable social networking experience and social analytics tools knowledge

Knowledge of online marketing and good understanding of major marketing channels

Positive attitude, detail and customer oriented with good multitasking and organisational ability

Fluency in English and Mandarin

**Job Types**: Full-time, Part-time, Fresh graduate, Freelance
Part-time hours: 20-30 per week

**Salary**: $2,000.00 - $3,000.00 per month

**Benefits**:

- Flexible schedule
- Work from home

Schedule:

- Day shift
- Flexible hours

**Experience**:

- Social media management (preferred)

Work Location: Hybrid remote in Singapore 328532