Social Creative Lead

We are looking for a **Social Creative Lead** to spearhead our **social-first creative output** across TikTok, Instagram, YouTube Shorts, and emerging platforms. This role blends **trend-driven ideation, creative direction, and content production leadership** to deliver **viral, high-performing content** that grows our brand reach, engagement, and sales.The Social Creative Lead will work closely with the **Social Media Lead**, **Video/Content Team**, and **Creative Director**, ensuring our content is not just on-brand, but also culturally relevant and built for performance.

**What You'll Do**:
**Creative Strategy & Ideation**
- Lead creative direction for short-form video and social-first content.
- Translate brand and campaign objectives into platform-native, viral-ready content ideas.
- Monitor cultural trends, memes, sounds, and formats to keep the brand ahead of the curve.
- Partner with the Social Media Lead to balance brand-building and performance-driven content.

**Content Direction & Production**
- Direct the **Content & Video Team** on concept execution, storytelling style, editing techniques, and pacing.
- Collaborate with Influencer Marketing to brief creators/UGC partners on brand content needs.
- Work with Paid Ads team to ensure social creative is adaptable for performance testing.
- Oversee scriptwriting, storyboarding, and shoot planning for social content.

**Cross-Functional Collaboration**
- Align with the **Senior Art Director** on campaign storytelling and ensure campaign assets have strong social-first adaptations.
- Work with the **Lead Designer** to integrate brand identity and motion/graphic elements into social video.
- Partner with Content & Copywriting to refine messaging hooks and CTAs for maximum impact.

**Leadership & Mentorship**
- Act as the creative voice for social content within the org.
- Mentor content creators, editors, and designers working on social-first projects.
- Set creative standards and inspire the team to push boundaries in digital storytelling.

**Success Metrics**
- Growth in engagement and reach across TikTok, Instagram, and YouTube.
- Improved creative performance in Paid Ads using social-native content.
- Increased velocity of trend-driven creative output (time from ideation → execution).
- Strong alignment between campaign creative and social-native adaptations.

**Reporting Structure**
- Reports to**:Creative Director**:

- Collaborates closely with: Social Media Lead, Content & Video Team, Lead Designer, Senior Art Director
- Direct influence over: Content creators, video editors, and external UGC/influencers

**Who You Are**:

- A social-first creative leader with at least 5 years of proven experience in directing and producing short-form content across TikTok, Instagram, YouTube Shorts, and emerging platforms.
- Someone with a portfolio that demonstrates the ability to create content with viral potential — showcasing high-performing social work, strong creative vision, and a sharp eye for detail, visual quality, and brand-consistent storytelling.
- Equipped with a deep understanding of design principles, brand systems, and digital culture, with the ability to evolve a brand’s visual identity across multiple social touchpoints.
- Both a trend-spotter and strategist, able to translate cultural insights, memes, and formats into platform-native content that resonates.
- Experienced in fashion, lifestyle, beauty, or retail/e-commerce (preferred, but not required).
- A natural mentor and creative standard-setter, able to inspire and elevate a team of content creators, editors, and designers.
- A collaborative partner who thrives in multidisciplinary teams — aligning with design, influencer marketing, paid media, and campaign leads to deliver unified creative output.
- Confident in balancing brand-building and performance-driven content, ensuring that creativity fuels both culture and conversion.

**About Ask & Embla**

**Who We Are**:
Ask & Embla is a rapidly growing Alternative Body Jewelry brand based in Singapore with a collective following of more than 500,000 across our social media channels. As an E-commerce brand, we ship internationally to a diverse range of customers and we are proud to be one of the leading brands worldwide in the alternative jewelry space.At Ask & Embla, we’re passionate about creating a company that brings out the best in everyone and where individuals love to work and grow as a team. That means constantly learning and building new things, being flexible about how and where we work, and empowering each other to do the proudest work of our lives.Ask & Embla, led by an ex-Googler and ex-Amazonian, has dozens of employees across multiple countries. We are building the foundation to expand several business verticals beyond e-commerce, while supporting existing business functions for fulfilling thousands of orders each month.

**Ready to Join Us?**

If you're a results-oriented professional who thrives in a fast-paced environmen