Business Development Executive

6 days ago

MacPherson, Singapore OSIM Full time $40,000 - $80,000 per year

Job Description:

We are seeking a dynamic and detail-oriented Business Development Executive to manage and optimize OSIM's roadshow operations in Singapore. You will take ownership of event planning, stakeholder coordination, and post-event analysis to boost brand exposure and sales performance.

Key Responsibilities:

  • Plan and map monthly roadshow schedules across Singapore.

  • Collaborate with Sales and Visual Merchandising teams on roadshow concepts, including product mix, customer flow, and marketing focus.

  • Align roadshow setups with ongoing marketing campaigns and ensure visual consistency.

  • Build and maintain strong relationships with malls to secure strategic spaces and marketing support.

  • Submit layouts, stock orders, and ensure all required safety documents and compliance measures (e.g. fire safety, insurance, risk assessments) are in place for roadshow setups.

  • Coordinate all roadshow logistics with internal and external stakeholders.

  • Coordinate sponsorship of prizes or products with mall partners and ensure smooth prize fulfilment to winners.

  • Activate and manage roadshow marketing communications and activities to drive traffic.

  • Ensure all agreements, payments, and fair codes are prepared and processed on time.

  • Monitor and manage roadshow budgets, P&L, product targets, manpower headcount, and expenses to ensure overall profitability.

  • Track and update roadshow schedules, ensuring accurate and timely dissemination of information.

  • Compile post-roadshow sales reports, gather feedback from Sales Managers, and evaluate promotional effectiveness.

  • Maintain proper documentation and reporting of roadshow performance and costs.

  • Perform other ad-hoc duties as required.

Job Requirements

  • Diploma/Degree in Business, Marketing, Events, or related field

  • Minimum 2 years of experience in related field is preferred

  • Creative, resourceful, meticulous, and able to multi-task

  • A strong team player with the ability to work in a fast-paced, dynamic environment

  • Excellent written and verbal communication skills

  • Excellent relationship building, collaboration and negotiation skills

  • Proficiency in Microsoft Office

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