Digital Marketing Analyst

Job Description

Title Digital Marketing Analyst

Reports to Associate Director – Marketing and Communications

Background

The Hinrich Foundation is an Asia-based philanthropic organization dedicated to advancing mutually beneficial and sustainable global trade through research and education. Effective use of digital platforms is critical to the success of foundation's programs and outreach activities.

The Foundation is seeking to recruit a data-savvy Digital Marketing Analyst who thrives in a data-driven environment and has a strong background in marketing performance analytics and data processing/transformation and visualization. You will play a key role in measuring and optimizing our marketing strategies across digital channels, transforming raw data into actionable insights that drive decision-making.

The incumbent will be part of the foundation's marketing and communications team and is responsible for managing the weekly reporting process through the extraction and organizing of digital marketing data across website traffic (google analytics), social media platforms and other monitoring tools (such as HubSpot and Meltwater), as well as preparing report formats and templates.

The ideal candidate should be meticulous with data and have an analytical mindset with passion and experience to understand and improve digital marketing performance through data and insights.

The position will be based in Singapore and report to the Associate Director – Marketing and Communications.

The position

Key responsibilities of the Digital Marketing Analyst include:

Lead the creation of a new custom marketing performance dashboard / aggregator to accelerate the sophistication and on-demand delivery of data insights

Manage the weekly marketing reporting process from extracting of data, organizing of extracted data into databases and spreadsheets, preparing and writing report insights / recommendations and presentation of completed report to stakeholders

Manipulate large datasets from various sources (e.g. Google, Matomo web analytics, Google Ads, HubSpot CRM platforms, etc.) using tools such as Excel, SQL, or Python

Create online dashboards, visuals and charts to illustrate trends and insights.

Evaluate and recommend performance insights of the data based on an understanding of the marketing and promotional efforts executed by team members

Organise weekly reporting meetings

Ensure data documentation and archiving on a weekly basis

Set-up and manage reporting process and timelines, as well as support data extraction and analysis for ad-hoc and yearly campaign reports

Ensure the data integrity and quality of the database through regular cleaning and updates

On-going HubSpot CRM support for foundation's database

Provide support in other areas of digital marketing / overall marketing purview (e,g. digital marketing assets creation, events).

Qualifications

Minimum: Diploma, preferably in a business, marketing or related discipline

Demonstrable experience (minimum of 2 years) working in digital marketing data analytics, statistics or related fields

Knowledge of digital marketing / marketing analytics tools, campaigns and platforms, including Hotjar, SEMRush, Google Ads, Google Analytics, Google Tag Manager, Google Search Console, HubSpot and social media platforms

Solid background in data analytics with strong understanding of digital KPIs: CPC, CTR, CPM, ROAS, CPA, CAC, LTV, etc.

Experience with data visualization tools (e.g., Looker Studio, Tableau, Power BI)

Experience manipulating data using Excel, SQL, or Python/R

Advanced competency with using Microsoft Office, especially Excel and PowerPoint

Native level proficiency in English

Data driven, meticulous, with razor-sharp attention to detail and a commitment to thoroughness

Ability to turn complex data into clear, compelling insights for stakeholders

Excellent project and time management ability

Ability to multitask and work under pressure with short timelines

Working hours/ Working location

• 5-day work week
• At the Central, Clarke Quay

A challenging, international and dynamic work environment plus a competitive remuneration package awaits the right candidate.

We regret only shortlisted candidates will be notified.

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