Growth Manager
1 week ago
1. Growth Strategy & Performance Analysis
- Analyze and optimize growth funnels: acquisition, activation, retention, revenue (AARRR) .
- Identify bottlenecks in the user journey and propose solutions based on data.
- Work closely with the product, marketing, and content teams to design and execute data-informed growth experiments .
- Set up and maintain dashboards to track key growth metrics (e.g., CAC, LTV, K-Factor, ROAS).
- Perform cohort analysis, funnel analysis, churn prediction, and user segmentation.
- Prepare clear, actionable reports to guide cross-functional decision-making.
- Design, execute, and interpret A/B tests for feature releases, landing pages, and onboarding flows.
- Monitor test results for statistical significance and recommend rollout strategies.
- Collaborate with engineers and analysts to ensure proper event tracking and instrumentation (via Mixpanel, Amplitude, Firebase, etc.).
- Work with SQL, Google Sheets, or BI tools to derive insights.
- Contribute to building a growth playbook based on successful tests and frameworks.
- Bachelor's degree in a relevant field (e.g., Statistics, Computer Science, Business Analytics, Economics).
- 2–4 years of experience in a growth, product analytics, or marketing analyst role.
- Proficient in SQL and experience with analytics tools (e.g., Amplitude, Mixpanel, Google Analytics, AppsFlyer, Tableau).
- Familiarity with growth concepts : CAC, LTV, churn, retention, virality, ROAS, etc.
- Strong critical thinking and business judgment; able to turn numbers into action.
- Experience working in a startup or mobile app environment preferred.
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