Associate Director, Consumer Insights

17 hours ago

Singapore ASIAONE ONLINE PTE. LTD. Full time $80,000 - $150,000 per year

AsiaOne is an established leading one-stop digital content destination based in Singapore and serving a regional audience. We believe in constantly adapting and innovating to be relevant for our clients and audiences. If you are committed, passionate, and keen to challenge yourself in this dynamic and fast-paced environment, AsiaOne could be the place for you

Position Overview

AsiaOne is looking for a candidate with a keen analytical mind, who is interested in creating value through data analysis. You will lead a team of three to four motivated analysts, and report to the Head of Consumer Insights and Analytics Group.

AsiaOne conducts primary research using various approaches, including 24/7 longitudinal surveys on a wide range of socio-economic and socio-political issues across our 5.2 million users, focus group studies and field research. As an Associate Director (Consumer Insights), you will lead your team in (i) designing and executing sentiment surveys and studies, and (ii) conducting secondary research to understand consumer behaviour and sentiments towards brands, social issues, and government policies. You will guide your team in deriving consumer insights from the team's analysis to identify business opportunities, shape content, and meet clients' business needs.

You will define research outcomes and plan allocation of research capacity in consultation with key stakeholders. You will also provide inputs to respective teams to support their efforts in developing corporate strategy and pitching to clients.

Responsibilities

Mentoring and Developing the Team – Lead and guide the team to meet project outcomes in a timely manner, and support team members in building up key competencies and strengths.

Specifically, the team is tasked with the following responsibilities:

  • Research Planning – Identify research needs of key stakeholders and design research needed to meet those needs.
  • Primary Research – Design and execute surveys and studies (e.g. focus group studies, field research) to understand consumer behaviour and sentiments towards brands, social issues, and government policies.
  • Secondary Research – Complement primary research with secondary research to meet research needs of stakeholders.
  • Sense-Making – Present consumer insights derived through analysis of results from various areas of research to respective stakeholders.

Requirements

  • Bachelor's Degree or higher, preferably in Business Administration, Statistics, Economics, Psychology or a related field
  • At least 3 years of experience in social research, consumer analysis, public policy, consulting, or a related field. Candidates with less than 3 years of experience are encouraged to apply, but all candidates will be required to take a skills assessment test.
  • Experience in leading a team would be a plus
  • Keen understanding of research methodologies (quantitative and qualitative) and strong ability in research design
  • Strong professional communication skills, and ability to write, visualise and present research findings to internal stakeholders and clients
  • Strong organisational and project management skills with the consistent ability to meet deadlines
  • Strong quantitative skills, including understanding of statistics and ability to execute analytical computations as required
  • Proficient in Microsoft Office suite - strong PowerPoint and Excel skills
  • Quick learner with high energy and creative problem-solving skills
  • Detail oriented, ability to adapt to changing environment
  • Demonstrated ability to take initiative and interact with all levels of management

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