Senior Marketing Executive

7 days ago

Paya Lebar East Region, Singapore Esthetics International Group Full time $90,000 - $120,000 per year

Office directly connected to Paya Lebar MRT (Paya Lebar Square Office Tower)

  • Drive brand growth and expansion by conceptualizing, developing, executing, and monitoring marketing campaigns, in close collaboration with Marketing, Education, and Business Development teams.
  • Develop and implement integrated marketing strategies across retail, trade, digital, CRM, e-commerce, events and Public Relations.
  • Formulate media and marketing strategies to drive brand awareness, engagement, and lead generation for B2B and B2C business.
  • Develop and manage social media content calendar and strategies, including imagery and video creation, to drive storytelling, community engagement, and conversion.
  • Manage Public Relations and media relations, including building strong relationships with press and key opinion leaders (KOLs) to secure publications and co-create engaging content that strengthens brand visibility and credibility.
  • Identify industry trends and best practices to plan, execute, and monitor campaigns, events, and marketing activations for the brand.
  • Analyse and review the performance of marketing initiatives, providing regular reports and actionable insights for campaign improvements.
  • Conceptualise and create communication materials, ensuring consistency with brand guidelines and positioning.
  • Collaborate closely with sales teams, internal business units, and external partners to implement effective visibility and promotional strategies.
  • Act as a key liaison for B2B customers, supporting their marketing and visual merchandising needs to strengthen partnerships.
  • Propose pricing strategies and sales mechanics to encourage both sell-in (distributor/retailer buy-in) and sell-out (consumer purchase).

Requirements

  • Candidate must possess at least a Diploma in Business Studies/Marketing or equivalent.
  • Minimum 3 years of relevant working experience in marketing, preferably within the beauty, skincare, or haircare industry.
  • Effectively bilingual, with strong interpersonal and communication skills, and a pleasant personality.
  • Results-oriented, driven, and able to achieve targets and goals.
  • Passionate about marketing, communications, technology, and sustainability.
  • Strong analytical mindset; able to evaluate data and provide actionable insights to improve performance.
  • Able to work independently under tight deadlines in a fast-paced environment.
  • Creative, detail-oriented, proactive, and able to work effectively with people across all levels.
  • Proficient in Canva, Capcut, Microsoft Word, PowerPoint, and Excel; knowledge of design software such as Photoshop, Illustrator, and/or InDesign will be an added advantage.
  • Must be willing to work overtime / on weekends when required (e.g., events, live-selling, activations, or campaigns).

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