Principal Manager, Communications and Outreach

2 weeks ago

Singapore LIFELONG LEARNING SINGAPORE PTE. LTD. Full time $120,000 - $180,000 per year

As Communications team lead, you will shape and drive Lifelong Learning Singapore (LLSG) strategic narrative to position the organisation as a national catalyst for lifelong learning. You will lead the development of integrated marketing and communications strategies and deepen engagement across individuals, enterprises, and partners. This is a leadership role that demands both strategic foresight and operational excellence. You will steward LLSG's brand, voice and outreach efforts across digital, media, and stakeholder channels, ensuring that LLSG's programmes, advisory services, and initiatives are not only visible but valued.

Your primary responsibilities include the following:

  • Craft and evolve LLSG's strategic messaging to reinforce its role as a trusted enabler of lifelong learning and skills development in Singapore.

  • Lead the design and delivery of integrated, multi-channel marketing and outreach strategies that align with organisational goals and audience needs.

  • Drive brand visibility and develop messaging frameworks, ensuring consistent narratives across digital, social, EDMs, media, and events.

  • Drive audience-targeted campaigns (individuals, enterprises, partners) using Search Engine Optimisation (SEO) / Search Engine Marketing (SEM), social media, and paid/organic outreach.

  • Establish KPIs and measurement frameworks to track and analyse campaign performance, using insights to improve engagement, visibility, and conversions.

  • Partner with internal teams and external agencies to amplify LLSG's programmes and ensure effective execution.

  • Lead, coach, and develop a team, ensuring accountability and high-quality delivery across branding, digital, and content.

  • Monitor emerging trends in communications, digital engagement, and public sentiment to proactively shape LLSG's outreach strategies and future-proof its brand positioning.

  • Experiment with new formats (e.g., podcasts, webinars, interactive content, community activations) to deepen engagement and expand reach across diverse audience segments.

  • Strengthen internal communications to build organisational culture, align teams around strategic priorities, and foster employee advocacy.

  • Any other responsibilities deemed important to support the overall efforts of LLSG.

Requirements

  • Tertiary qualifications in communications, marketing, business, or a related field.

  • At least 8–10 years of relevant work experience in strategic communications, marketing, or brand management, ideally in public sector or complex stakeholder environments.

  • Strong command of spoken and written English, with proven ability to craft persuasive messages for diverse audiences.

  • Experience in digital marketing, content strategy, branding, and campaign analytics.

  • Data-driven, with strong analytical and problem-solving skills to evaluate campaign effectiveness.

  • Strategic thinker able to balance big-picture goals with hands-on execution.

  • Collaborative, adaptable, and resilient to change, with strong stakeholder management skills.

  • Proven leadership skills, able to inspire, guide, and grow a communications team.

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