Marketing Executive
2 weeks ago
Core Duties
- Design, execute and steer marketing campaigns across in-store, digital / social media and other channels.
- Collaborate with designers to produce marketing and visual assets for social media, digital and other in-store promotional, VM and brand enhancement materials, in order to drive marketing and sales objectives.
- Manage and create content for social media accounts (IG, TT & FB) as well as other outreach tools, including WhatsApp Business, EDMs etc.
- Coordinate with relevant teams and external parties to ensure smooth execution of marketing campaigns, key product launches, events and pop-ups. Support the conceptualisation and execution of brand activation events.
- Strengthen customer engagement initiatives, as well as loyalty and membership programmes, develop initiatives and activities to build better relationships with customers.
- Support the Buyer with merchandise recommendations and related tasks -- applying consumer, market and trend insights -- to shape product assortments and curate selections for key sales events / launches.
Requirements:
- A relevant degree or diploma in Marketing, Graphic Design or Business, plus at least 2 years of relevant experience.
- Able to multi-task, work cohesively as a team, and meet deadlines and goals.
- Able to develop strategic approaches that focus on delivering key results and impact.
- Competency in photo and video editing software / apps for social media. Experience in graphic design and/or product photography is highly desirable.
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