Senior Executive/ Executive, Performance Marketing

1 week ago

Tai Seng, Singapore Private Advertiser Full time $60,000 - $120,000 per year

About the role

This is an exciting opportunity to join our dynamic marketing team as a Senior Executive / Executive, Performance Marketing with a focus on e-commerce and UI/UX. In this full-time role, you will be responsible for driving the company's digital marketing initiatives and optimizing the user experience across our e-commerce platforms. You will play a key role in achieving our ambitious growth targets.

What you'll be doing:

  • Plan campaigns strategy and product focus & promotions, execution, monitoring, optimization, performance analytics tracking and analysis)
  • Store Management & Optimization (eg. Product Listing Pages, Landing Pages, Promotional Page)
  • Order & PRPO Management
  • Apps Management and Optimisation (eg. Metafields, Klaviyo, Fast Bundle (BYOB), AI chatbot etc)
  • Designing and maintenance of UX/UI of website (eg. wireframe, landing pages) and sourcing for developers through Upwork.
  • Managing and writing of technical documentation for developers
  • EDM Management eg, set up of EDM flows, Email Automation flows structure and design and maintain Customer list and segmentation
  • Ad Strategy execution
  • Review of product content angles, scripts, video and static creative submissions for Meta Ads
  • Set up and monitor Full Funnel Product Ads, copywriting and reviewing of creative assets and copies
  • Plan & Monitor Budget and ROAs
  • Total Ads Performance and Optimization
  • Build strong relationships affiliate partners and external stakeholders
  • Track and update GMV performance, sales data, best sellers, and traffic metrics.

  • Generate regular reports (eg. Campaign & Sales performance, upcoming plans, future ideas for exclusive campaign mechanics) for Senior Management reporting while also managing related administrative tasks.

  • Any other job duties as assigned by the Management

Requirements:

  • Minimum of 2 years of experience in e-commerce marketing, preferably in the FMCG, beauty, or health sectors.
  • Proficient in Shopify or similar e-commerce platforms, with hands-on experience managing apps and integrations (e.g., Metafields, Klaviyo, Fast Bundle, AI Chatbot tools).
  • Strong knowledge of UX/UI design principles for website and landing page optimization.
  • Excellent copywriting skills with a keen eye for detail.
  • Self-motivated and able to work independently while effectively collaborating as part of a team.

Please indicate current and expected salary in your resume.

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