Assistant Marketing Manager

Main objectives of the role:

To play a key role in the marketing aspects for the MINI brand in Singapore and increasing brand and product awareness through developing strategies that match customer / prospects requirements to ensure increased existing customer loyalty and attract conquest customers

Job responsibilities:

Supporting role in establishing the marketing strategy for the dealership

• Support development of a consistent marketing strategy and plan based on agreed target audience with Brand Principal and Dealership Management
• Ensure action plans are implemented to achieve short- and long-term marketing objectives
• Conduct SWOT analysis of dealership marketing activities
• Conduct strategic reviews and amend objectives/approaches as required

Observing the market and assisting in marketing activities/campaigns

• Support and execute marketing initiatives and events (annual and ad hoc)
• Coordinate potential marketing and sponsorship opportunities across departments
• Liaise with agencies and vendors for development, production, and post-campaign/event reports (collaterals, webpages, materials)
• Ensure marketing communications comply with MINI CI and Brand Principal approvals
• Coordinate with MINI brand departments on brand/product events
• Analyse competitor activities and campaigns
• Stay updated on consumer/industry trends, marketing landscape, and MINI product knowledge

Operational management and inventory control

• Monitor marketing spend and invoicing against allocated budget
• Ensure timely submission of post-campaign/event reports to Brand Principal and Management
• Manage and update dealership marketing collaterals
• Oversee stock inventory of marketing merchandise

Contact point for internal and external partners

• Coordinate all marketing matters with internal/external stakeholders
• Work with agencies and vendors on development, production, and post-campaign/event reporting of CRM collaterals, webpages, and materials

Public relations initiatives and activities

• Assist in press-related topics and activities
• Coordinate media test drives and consolidate news clippings

• Degree in Marketing, Business, or related field.
• Proficient in Microsoft Office (Word, Excel, PowerPoint).
• Knowledge of Adobe Photoshop or Illustrator is an advantage.
• Possess a valid Class 3 / 3A driving licence.
• Passionate about the MINI brand.

• Minimum 2 years of relevant marketing experience, preferably in the automotive or related industry.
• Excellent interpersonal, communication, and presentation skills.
• Meticulous, well-organised, and able to multitask effectively in a fast-paced environment.

The ideal candidate should demonstrate efficiency and proven capability in the following areas:

Digital Marketing

• Strong knowledge of social media platforms, SEO/SEM, and Google Analytics.
• Experience in managing paid digital campaigns (Facebook, Instagram, LinkedIn, Google Ads).
• Ability to analyse digital metrics and optimise campaign performance.

Creative Marketing

• Skilled in content creation (copywriting, graphics, video assets) for multi-channel campaigns.
• Familiarity with creative tools (e.g., Adobe Creative Suite, Canva, or similar).
• Ability to conceptualise and execute brand-building initiatives with a strong eye for design and storytelling.

Event Management

• Hands-on experience in planning, organising, and executing marketing events, roadshows, or product launches.
• Strong vendor management and coordination skills.
• Capable of handling budgets, logistics, and post-event evaluations.

General Competencies

• Excellent project management and multitasking abilities.
• Strong communication and stakeholder engagement skills.
• Ability to work independently as well as part of a team in a fast-paced environment.