Senior Brand Communications Executive

Role Purpose

• Support the planning and execution of brand communication plans to strengthen The Body Shop brand in Singapore and maximise category/retail sales and footfall to stores by leveraging online and offline touchpoints such as in-store, digital (website and social media), as well as external marketing activities such as roadshows and mall events.
• Work collaboratively and in synergy with multiple departments and external vendors to deliver marketing objectives within budget guidelines according to event calendar.
• Drive synergy and maximize event planning to achieve multi-channel campaign activation.

Primary Responsibilities:

Event Planning and Execution

• Assist in planning and managing brand and marketing efforts for window launches – external and internal marketing to ensure on time and effective execution.
• Work with agency on medica plans and internal team for creative development. Supervise and align corporate standard with local initiatives for all creative design, content and production of collaterals.
• Contribute ideas and recommendations to enhance communication plans that will strengthen brand exposure and meet business goals.
• Partner with the Commercial team to prepare and present brand engagement launch packs to excite retail operations team.
• Conduct postmortem to evaluate effectiveness and capture best practices/issues of event plan.
• Assist in managing and monitoring budgets to ensure activities are executed within the allocated spend.

Integrated Communications

• Support the planning and implementation of offline and online communication activities to drive traffic to stores and maximize category/retail sales.
• Collaborate closely with the CRM function to plan and align customer communication strategies across email and SMS channels in support of marketing campaigns and business objectives.
• Review and provide input on CRM communication plans and performance insights to optimise future campaign planning and customer engagement strategies.
• Assist in executing digital and social media strategy and web channel management according to business objectives, including content planning, adaptation of regional asset, and development of market-specific content.
• Manage social media platforms and develop campaigns to drive awareness to increase relevancy, acquisition and reach (based on agreed KPIs).
• Stay updated on digital/ web/ social media trends, provide analytics, competitive practices and recommendations in optimising digital/ social media campaigns
• Collect and analyse website analytics to provide recommendations on user experience.
• Liaise with vendors on website/web applications development and manage relevant external agencies – e.g., Integrated Media Agency and Public Relations Agency.
• Work closely with Public Relations agency in identifying and maintaining seed list and also to build relationship with influencers in 2nd tiers.
• Provide written briefs to celebrities and influencers for campaign activation – in both English and Chinese
• Support sponsorship initiatives and brand partnership activities when required.
• Provide marketing support for new store openings, store refurbishments, and non-store promotional activities (e.g. atrium bookings and maintaining ROI trackers).
• Assist in identifying potential partnership opportunities with key landlord, third parties to maximize brand and commercial opportunities to drive sales and increase customer touchpoints.
• Measure the ROI impact on all marketing efforts.
• Oversee the organisation and maintenance of marketing assets and fixtures in the warehouse.

Working relationships and Interface (when appropriate)

• Commercial
• CRM
• Retail Operations
• Supply Chain
• Finance
• Landlords, Strategic Partners
• Agencies
• NGOs Partners

Experience:

• Minimum 3 years in a marketing role, preferably in retail industry
• Understanding of consumer marketing
• Online marketing and digital media experience will be an advantage

Qualifications:

• Degree in Marketing/Business Administration or any equivalent experience or degree

Competencies required:

• Detailed, resourceful and good time and project management skills.
• Good time and project management skills
• Excellent planning and organisational skills
• Good appreciation of The Body Shop Corporate Responsibility
• Excellent communication skills and a team contributor
• Energetic, Innovative and with entrepreneurial spirit
• Enthusiasm and a willingness to inspire and motivate others
• Media, advertising or digital agency knowledge preferred
• Effectively bilingual – both written and spoken