Marketing Specialist

3 days ago

Central Region, Singapore The Supreme HR Advisory Pte Ltd Full time $51,840 - $57,600 per year

Senior Marketing Executive

Working Hours: Mon to Fri, 9am to 6pm

**Salary: $4300-$4800

Location: Jalan Kilang (Nearest MRT: Redhill)**

Key Responsibilities:

-Plan, execute, and monitor marketing campaigns (online and offline) to promote products and services.

-Manage social media platforms, ensuring consistent content creation, posting, and engagement.

-Coordinate with internal teams and external partners  for campaign execution.

-Assist in organizing promotional events, trade shows, and product launches.

-Conduct market research to identify trends, competitor activities, and customer insights.

-Track, measure, and report on the effectiveness of marketing campaigns.

-Support in the development of marketing materials such as brochures, presentations, and digital assets.

-Maintain and update the company's website and online platforms.

-Work closely with the sales team to align marketing strategies with business objectives

________________________________________________________________________________

Marketing Specialist

Work Hours: Mon-Fri 9AM - 6PM

Starting Salary: $

Location:Paya Lebar Rd

Key Responsibilities

  • Plan, execute, and optimise paid campaigns across Facebook Ads (Meta) and Google Ads, focused on driving revenue and customer acquisition.
  • Design and develop engaging, both static and video formats for paid media campaigns, tailored to platform specifications and brand guidelines.
  • Continuously monitor campaign performance and adjust strategies to meet or exceed key KPIs including ROAS, CPA, CTR, and conversion rate.
  • Manage Shopify backend elements that directly affect ad performance including landing pages, product visibility, tagging, and pixel setup.
  • Collaborate cross-functionally with content, sales, and web teams to ensure alignment between ad campaigns and product/brand strategy.
  • Conduct A/B tests on creatives, audiences, targeting, and landing pages to identify high-performing combinations.
  • Leverage tools such as Google Analytics, Meta Business Suite, UTM tracking, and heatmaps to gather insights and improve funnel performance.

Requirements

  • Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
  • Minimum 2 years of hands-on experience managing Facebook and Google Ads campaigns

CHUAH ZHI XING | Reg No: R

THE SUPREME HR ADVISORY PTE LTD | EA No: 14C7279

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