Channel Development Manager
9 hours ago
An empowering career at Singtel begins with a Hello. Our purpose, to Empower Every Generation, connects people to the possibilities they need to excel. Every "hello" at Singtel opens doors to new initiatives, growth, and BIG possibilities that takes your career to new heights. So, when you say hello to us, you are really empowered to say…"Hello BIG Possibilities".
Make an Impact by
Partner Recruitment & Onboarding- Identify high-potential partners in target verticals (e.g., cybersecurity, finance, healthcare)
- Develop and execute recruitment campaigns (events, digital outreach, referrals)
- Lead contractual negotiations, setting mutually agreed targets and program terms
- Manage the end-to-end onboarding process: training, certification, and go-to-market planning
- Design and deliver sales and technical training (playbooks, workshops, e-learning modules)
- Implement incentive programs (rebates, MDF/co-op funds, tiered pricing) to accelerate partner performance
- Conduct quarterly business reviews (QBRs) to assess pipeline, deal registration, and revenue attainment
- Collaborate with Marketing to produce co-branded campaigns, events, and lead-gen initiatives
- Monitor partner KPIs: revenue attainment vs. target, deal registration conversion, pipeline velocity
- Track partner certification status and product adoption rates
- Identify underperforming partners; develop corrective action plans or graduation paths
- Maintain accurate partner data in CRM (sales forecasts, contact info, product mix)
- Map and analyze competitive landscape, pricing trends, and emerging customer needs
- Define quarterly/annual channel growth targets and go-to-market strategies
- Partner with Product Management to ensure roadmap alignment and feedback loops
- Advise on regional/vertical expansion, recommending new partner archetypes or programs
- Work closely with Sales Operations to streamline processes (deal registration, lead distribution)
- Coordinate with Marketing and Operations to ensure smooth hand-offs and strong renewal rates
- Engage Finance on partner incentive forecasting and budget utilization
- Partner with Legal for contract templates, compliance, and IP protection
Skills for Success
- Bachelor's degree in Business, Marketing, or related field
- 5+ years in channel or partner sales, preferably in telecom/technology
- Proven track record of recruiting and growing high-performing indirect networks
- Excellent communication, negotiation, and presentation skills
- Willingness to travel up to 30% for partner visits, events, and industry tradeshow
- Strong Office Skills (Powerpoint, excel)
- Basic understanding of Tableau or other dashboard or reporting tools
- Analytical mindset with experience using CRM and PRM platforms (Salesforce, PartnerPortal)
- Strategic Thinking & Planning
- Relationship Building & Influence
- Results-Orientation & Accountability
- Cross-Functional Leadership
- Adaptability & Problem-Solving
Rewards that Go Beyond
- Flexible work arrangements
- Full suite of health and wellness benefits
- Ongoing training and development programs
- Internal mobility opportunities
Are you ready to say hello to BIG Possibilities?
Take the leap with Singtel to unlock new opportunities and accelerate your growth. Apply now and start your empowering career
We are committed to a safe and healthy environment for our employees & customers and will require all prospective employees to be fully vaccinated.
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