SK-II Social Media Specialist

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Job Description

Are you passionate about Communications and Influencer Management in the Social Media space and keen to transform the online luxury skincare landscape? If so, we're looking for you

As a Social Media Specialist for SK-II based in Singapore, you will play a pivotal role in crafting and implementing our global digital strategy and building our online community.

Your team

Reporting to the SK-II Global Communications Director, you will collaborate with cross-functional teams—including Media, Marketing, and Design—both locally and across the Asia Pacific region. You will also engage with Agency Partners and Content Creators to amplify our brand's reach and engagement in a highly relevant way.

What success looks like

Your creativity and strategic attitude will be key in growing SK-II's social presence. You will develop and curate exciting social content that not only attracts but cultivates a vibrant community around our brand.

Responsibilities of the role

• Lead the execution of SK-II's global social media strategy, crafting and evolving the brand's social voice. Stay ahead of the curve by researching emerging social media trends and using AI-driven opportunities, while analyzing performance metrics to deliver actionable insights that enhance our social presence.
• Collaborate with in-house designers and external content creators to identify, develop and feed content pillars to consistently create and curate engaging content across diverse social formats.
• Engage & Inspire: Build and nurture our social community by planning and hosting interactive Q&A sessions and live streams with industry experts. Use platform-specific features to create responsive interactions that effectively captivate our audience.

Job Qualifications

• Minimum of 3 years of social media management experience, with a deep passion for and understanding of the luxury beauty and skincare market.
• Creative thinker and writer with a strong aesthetic sensibility, capable of producing visually compelling and highly engaging content.
• Proficiency in the latest features of Instagram and TikTok, with a keen eye for upcoming trends and algorithm optimization. Highly experienced in agile content creation, including social asset design and video editing.
• Strong analytical skills to interpret data and refine strategies effectively.
• Bachelor's degree or equivalent in Communications, Public Relations or related fields.

About SK-II

For more than 40 years, SK-II has touched the lives of millions of women around the world through skin and life transformation. The fascinating story behind SK-II began with a quest to understand why elderly sake brewers had wrinkled faces, but extraordinarily soft and youthful-looking hands. These hands were in constant contact with the sake fermentation process. It took years of research for scientists to isolate SK-II's iconic ingredient PITERA, a naturally-derived skincare ingredient crafted from a proprietary yeast fermentation process exclusive to SK-II. Since then, SK-II with PITERA has become a special secret shared by celebrities all over the world such as Haruka Ayase, Tangwei, and MINA of global girl group TWICE. For the latest news and in-depth information, please visit

About us

We produce globally recognized brands and we grow the best business leaders in the industry. With a portfolio of trusted brands as diverse as ours, it is paramount our leaders are able to lead with courage the vast array of brands, categories and functions. We serve consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including SK-II, Always, Ariel, Gillette, Head & Shoulders, Herbal Essences, Oral-B, Pampers, Pantene, Tampax and more. Our community includes operations in approximately 70 countries worldwide.

Visit to know more.

Our consumers are diverse and our talents - internally - mirror this diversity to best serve it. That is why we're committed to building a winning culture based on Inclusion and our ideal candidate is passionate about the same principle: you will join our daily effort of being "in touch" so we craft brands and products to improve the lives of the world's consumers now and in the future. We want you to inspire us with your unrivaled ideas.

We are committed to providing equal opportunities in employment. We do not discriminate against individuals on the basis of race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, veteran status, HIV/AIDS status, or any other legally protected factor.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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