Senior Catering Sales Manager

Company Description

Paradox Singapore is an urban resort that offers guests a sophisticated yet playful blend of traditional refinement and modern elegance. Located in the vibrant river district of Clarke Quay, the hotel is perfect for those looking for a stylish home base during business travel, or a quiet sanctuary to relax and unwind. Our comfortable rooms and spacious suites feature picturesque views of the city's skyline and are equipped with thoughtful amenities for laid-back style without any fuss.

Role Description

This is a full-time on-site role for Senior Catering Sales Manager at Paradox Singapore. The role will generate, manage, and convert catering-related leads into successful events. Coordinate with clients, vendors, and internal teams to ensure seamless execution of events while maximizing revenue and ensuring couples satisfaction.

Sales and Business Development:

• Develop and implement strategies to achieve or exceed catering sales budget and increase catering bookings.
• Proactively identify and pursue new catering business opportunities through tradeshows, networking, marketing campaigns, and community engagement.
• Design and plan catering package that maximizes conversion rates and profitability for the hotel.
• Build and maintain relationships with clients, vendors, and industry professionals to generate leads and referrals.
• Conduct sales presentations and site tours for prospective clients.
• Prepare and deliver proposals, contracts, and pricing information to clients to showcase the hotel's event spaces and catering options.
• Maximize revenue potential by up-selling in all revenue-producing areas and ensuring proper utilization of function space, ballrooms, and meeting rooms.

Client Management:

• Serve as the primary point of contact for clients from the initial inquiry through to the day of the event.
• Provide personalized service to clients, understanding their vision and needs to tailor proposals and services accordingly.
• Manage all communication with clients, ensuring timely and accurate responses.
• Conduct regular follow-up to maintain engagement and satisfaction throughout the planning process.

Event Coordination:

• Work closely with clients to plan and execute events, including menu selection, room setup, audiovisual requirements, and other details.
• Prepare detailed proposals, negotiate contracts, and finalize bookings, ensuring all event details are accurately captured.
• Prepare and manage Banquet Event Order (BEO), ensuring all details are documented and agreed upon by all parties.
• Manage event deposits, payments, and billing, ensuring timely collection of all revenue.
• Attend or lead BEO meetings, and other relevant meetings to ensure all departments are informed about event details and last-minute changes.
• Collaborate with the culinary team to develop customized menus that align with clients' preferences and budgets.
• Coordinate with internal departments (culinary, banquet operations, AV, etc.) to ensure all event details are executed flawlessly.
• Oversee the setup, breakdown, and on-site management of catering events, ensuring everything runs smoothly and addressing any issues that arise.

Marketing and Promotion:

• Collaborate with the marketing team to develop promotional materials, online content, and campaigns targeting catering clients.
• Attend and represent the company at bridal shows, wedding expos, trade shows, industry events, networking functions and other relevant events to increase visibility and generate leads.
• Maintain an up-to-date knowledge of industry trends, competitor offerings, and industry best practices.

Administrative Duties:

• Maintain accurate records of client interactions, sales activities, and event details using the hotel's CRM system.
• Prepare regular reports on sales performance, client feedback, and market trends.
• Provide feedback and suggestions for continuous improvement in catering sales processes.
• Ensure compliance with all hotel policies and procedures, as well as relevant legal and regulatory requirements.

Other Duties:

• Perform any other duties that may be assigned by Management, demonstrating flexibility and a strong commitment to the hotel's success.