
Marketing Executive
4 days ago
The Marketing Executive will be responsible to develop and execute marketing strategies, product launches and to conduct market research to identify new opportunities. You will need to collaborate with cross-functional teams to ensure brand consistency and to manage social media and digital marketing efforts.
Key Responsibilities :
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Assist the marketing manager in planning and executing online and offline promotional activities, including product launches, product displays and seasonal campaigns.
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Work closely and foster good relationship with brand principals to review marketing collaterals, to ensure brand visibility and achieve business objective.
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Collaborate closely with the sales team to facilitate day-to-day trade and retail operations.
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Work closely with the logistic team to ensure effective distribution of GWPs, POSMs and all sample requests for product display/ KOL/ publicity purpose. Also, to keep track of marketing inventories (e.g.: fixtures, GWP, POSMs).
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Work closely with retailers for in-store activity/ events to ensure that they rolls out smoothly and in a timely manner.
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Coordinate with social media agency to develop the social media calendar to grow the follower base, from conceptualisation to the development and execution of each marketing campaign.
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Develop marketing collateral for point-of- sale (POS) displays, digital platforms and social media platforms.
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Manage marketing budget, track expenditures and ROI for all trade marketing activities.
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Conduct market survey to stay informed about industry trends, competitor activities and make recommendations for marketing strategies to drive brand growth.
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Assist in preparing presentations, monthly & quarterly reports for brand principals on trade marketing activities and evaluate its effectiveness of each activity.
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