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Marketing Executive

3 weeks ago

Clementi, Singapore Jason Marine Group Full time

Jason Marine Group Limited is a Marine Communication Equipment and Service Provider based in Singapore, providing marine electronic equipment and marine communication integration solutions for offshore vessels arriving in Singapore or around the Asia region.

We are looking for a dedicated Marketing Executive to plan and execute marketing campaigns, exhibitions, events and digital marketing communications activities to promote the organisation's branding, product and service offerings.
Main Job Responsibilities
- Perform market research and data analytics on brand awareness, market trends and target buyer and seller landscapes including demographics and touch points to adjust marketing and communication plans.
- Communicate regularly with regional teams to obtain insights to develop marketing campaign collaterals for the respective business entities.
- Analyse industry landscape, digital marketing technologies and competitor product offerings to inform marketing strategies
- Monitor Key Performance Indicators (KPIs) throughout marketing implementation.
- Plan and execute marketing communication plans and content marketing initiatives across digital platforms.
- Maintain organisation's social media platforms and digital marketing channels to align with branding strategies.
- Monitor development of collaterals across digital marketing platforms to ensure brand consistencies and identify inconsistencies.
- Collaborate with business units to develop marketing programmes and develop marketing campaigns.
- Develop and maintain marketing communications materials, content, partnerships or dealer agreements.
- Coordinate communication of brand guidelines across internal stakeholders and monitor feedback.
- Execute branding implementation plans to enhance brand reputation.
- Maintain and update of principals and partnership agreement database.

Diploma/ Advance Diploma

Minimum of 1 year(s) experience needed for this position