Marketing Executive

11 hours ago

Central Region, Singapore BUSHIROAD INTERNATIONAL PTE. LTD. Full time $40,000 - $80,000 per year

Job Responsibilities:

  • Manage and update official social media platforms and websites
  • Copywriting for social media, website, articles
  • Brainstorm and propose new promotional strategies to boost brand image and awareness
  • Prepare press releases for announcements
  • Manage community outreach such as liaising with KOLs and community leaders
  • Manage digital promotion such as Google Ads, Meta Ads, etc.
  • Develop and adapt promotional plans to align with each product release
  • Conduct data analysis from social media, surveys, and ad campaigns to optimize performance

Job Requirements:

  • Candidate must possess at least Diploma/Advanced/Higher/Graduate Diploma, Bachelor's Degree/Post Graduate Diploma/Professional Degree in Marketing/Communications
  • Has at least 1-2 years of relevant work experience
  • Strong understanding of social media and digital marketing platforms
  • Excellent communication skills in English, both written and oral
  • Willingness to learn trading card games (TCG) to better promote the brand and products
  • Strong problem-solving skills with the ability to think creatively and resolve challenges effectively
  • Strong team player with excellent interpersonal and communication skills
  • Self-motivated and proactive, with the ability to take initiative independently
  • Able to prioritize tasks and manage time efficiently in a fast-paced environment
  • Open to work on occasional weekends/public holidays for Company events
  • Open to travel overseas for business trips when required
  • Fresh graduates with relevant skills and experience are welcome to apply too

Good to Have:

  • Familiarity with games, anime, or internet culture is a strong advantage
  • Proficiency in Japanese, both written and oral, in order to liaise with Japanese speaking associates is a strong advantage

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