Corporate Communications Executive

Job Purpose

As a member of the Corporate Communications team, you will play a vital role in enhancing the Bishan-Toa Payoh Town Council's (BTPTC) strategic communication capabilities. Collaborating closely with the Corporate Communications Manager, you will assist in identifying strategic communication objectives and contribute to the formulation of a comprehensive master plan designed to guide capability development and oversee related initiatives.

Your responsibilities will include developing communication response plans tailored to scenarios with significant public or stakeholder impact. A fundamental aspect of this position will involve the proactive identification and implementation of innovative communication strategies to ensure that the Town Council remains responsive, pertinent, and ahead of the information curve.

In short, executing a robust multi-channel communications strategy that enhances BTPTC's reputation, engages residents effectively, and fosters a strong internal culture. This role is pivotal in managing our digital presence, creating compelling content, and supporting crisis and internal communications.

Key Responsibilities

1. Strategic Digital Content & Channel Management

2. Develop, schedule, and publish daily content for all social media platforms (e.g., Facebook, Instagram, Telegram) to increase engagement and follower growth.

3. Assist in managing the BTPTC website, ensuring content is accurate, up-to-date, and user-friendly.
4. Create a wide range of digital and print collateral, including e-newsletters, posters, video scripts, and short-form videos (e.g., Reels, TikToks) to explain town council policies and projects.

5. Track, analyse, and report on digital performance metrics (engagement rates, website traffic, campaign ROI) to continuously improve our strategy.

6. Resident Engagement & External Communications

7. Draft and disseminate clear and concise notices, circulars, and advisories to residents through various channels (e.g., printed notices, digital platforms).

8. Maintain the BTPTC events and communications calendar.
9. Support the team in planning and executing community engagement events and roadshows.
10. Assist in managing media relations, including drafting press releases, maintaining media contact lists, and facilitating media queries.

11. Facilitating corporate communications and media relations efforts, including liaising with journalists, disseminating press releases, and supporting press conferences.

12. Crisis Communications Support

13. Monitor traditional and social media for emerging issues and potential crises.

14. Provide operational support during a crisis, including logistics coordination, documenting events, and managing real-time updates on digital channels as directed.

15. Assist in maintaining and updating the Crisis Communication Playbook and contact trees.

16. Other Communications

17. Support the production of internal staff communications, including announcements, newsletters, and CEO messages.

18. Help to organise and promote internal staff welfare events and initiatives.
19. Maintain the internal communications channels (e.g., staff noticeboards, digital portals).
20. Executing supplementary tasks as assigned by the Head of Department (HOD), which may include assisting with projects, preparing reports, or providing support in various departmental activities as needed to ensure smooth operations and meet organizational objectives.

Requirements

• Minimum 2-3 years of relevant experience in communications, marketing, or public relations.

• Experience in a public sector or community-focused organisation is a strong advantage.

• Exceptional writing and editing skills in English, with the ability to adapt tone for different channels (social media, formal notices).

• Digital Native: Proven, hands-on experience managing corporate social media accounts and a strong understanding of what makes engaging digital content.
• Production Skills: Proficiency in graphic design tools (e.g., Canva, Adobe Creative Suite) and basic video editing is highly preferred.
• Analytical Mindset: Ability to interpret digital analytics and translate insights into action.
• Crisis Composure: Ability to remain calm and efficient under pressure.

• Stakeholder Management: Good interpersonal skills with the ability to work with various internal departments and external vendors.

• Someone who are creative and proactive with a "can-do" attitude, Meticulous attention to detail, Has a strong sense of confidentiality and discretion, and has genuine interest in community building and public service.