Outdoor Sales Manager

2 days ago

Singapore KATADYN ASIA PTE. LTD. Full time

About the Role

You live and breathe the outdoors — from bikes and trails to tents and travel. You're driven by performance, relationships, and the thrill of building markets from the ground up. As Outdoor Sales Manager – APAC, you'll lead the development and execution of sales strategies across the Asia-Pacific region, managing key retail and distribution accounts while identifying and establishing new market segments in Biking, Lifestyle, and Outdoor.

Your mission: strengthen our presence in traditional outdoor sectors (Camping, Hiking, Travel) while unlocking growth in emerging lifestyle and mobility channels — shaping the future of outdoor performance and adventure in APAC.

Key Responsibilities

Account Management & Business Growth

  • Manage and expand partnerships with top key accounts across the APAC region.

  • Develop regional account strategies to drive sell-in and sell-out performance.

  • Negotiate annual agreements, terms, and joint business plans with key partners.

New Market Development

  • Identify, approach, and establish new business opportunities in the Biking, Lifestyle, and Travel Retail sectors.

  • Evaluate and onboard new distribution partners or specialty retailers aligned with the brand's premium positioning.

  • Work closely with the marketing and product teams to tailor go-to-market strategies for new segments.

Outdoor Segment Leadership

  • Maintain and strengthen relationships within traditional outdoor channels — including Camping, Hiking, and Travel accounts.

  • Leverage local insights and community engagement to build authentic brand presence in each outdoor category.

Market & Trend Analysis

  • Conduct regular market assessments and competitive analyses to identify growth opportunities and adapt strategies by country.

  • Track and report on regional sales performance, pricing structures, and market developments.

Trade Marketing & Events

  • Plan and execute regional sales initiatives, product launches, and in-store activations.

  • Represent the brand at trade shows, key events, and dealer meetings.

Forecasting & Reporting

  • Deliver accurate sales forecasts, budgets, and business reviews for the APAC market.

  • Ensure consistent pipeline tracking and timely reporting on key account performance.

Qualifications & Experience

  • Bachelor's degree in business, Marketing, or a related field.

  • 2 + years of sales experience in the Outdoor, Bike, or Sporting Goods industry, ideally within APAC.

  • Proven success in managing key accounts and developing new business in international markets.

  • Strong understanding of the outdoor and lifestyle retail landscape across APAC.

  • Excellent negotiation, presentation, and communication skills.

  • Entrepreneurial mindset with a hands-on, results-driven approach.

  • Fluent in English (additional Asian languages a plus).

  • High willingness to travel throughout the region.

What We Offer

  • A global, international environment in a growing company

  • Sale fascinating and impactful high-quality products

  • Flat hierarchies, short decision paths, and room to shape your market.

  • Attractive compensation package including performance-based incentives.

  • Long-term career growth and professional development opportunities.

  • A passionate and supportive global team that shares your love for the outdoors.

Location : Singapore

Travel: Readiness to travel 25%.

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