Senior Executive
19 hours ago
Responsibilities:
Membership Strategy & Go-to-Market
- Take ownership of end-to-end membership projects, from strategy through execution, across the lifecycle - acquisition, engagement, conversion, and retention.
- Translate strategic priorities into clear initiatives, leading execution and ensuring alignment with the broader Youth Strategy.
- Support the Head of Membership in shaping strategy and act as a key thought partner in driving innovation.
Project Ownership & Team Leadership
- Independently lead high-impact projects, ensuring deliverables are met with quality and on time.
- Provide guidance and mentorship to Senior Executives within the team, building capability and fostering a growth culture.
- Act as a bridge between management and the team. Aligning ground execution with leadership direction.
Lead Generation & Partnerships
- Drive lead generation and conversion through innovative channels, strategic partnerships, and high-visibility activations.
- Negotiate and manage partner relationships that strengthen the membership funnel and unlock new growth opportunities.
Engagement & Retention Campaigns
- Conceptualize and deliver youth-centric engagement campaigns, both online and offline, to deepen relationships and sustain long-term membership value.
- Develop and test retention strategies that foster loyalty and enhance member stickiness.
Insights & CVP Development
- Spearhead surveys, focus groups, and research to sharpen understanding of youth needs.
- Lead the translation of insights into continuous enhancements of the Customer Value Proposition (CVP), ensuring competitiveness and relevance.
Performance & Growth Mindset
- Monitor campaign effectiveness, analyze data, and refine strategies for maximum impact.
- Champion innovation, piloting new ideas and setting benchmarks for membership growth and engagement.
Requirements:
- Strategic Leader: Confident in taking charge of projects, setting direction, and ensuring successful execution.
- Mentor & Collaborator: Able to guide and coach Senior Executives, while working closely with the Head of Membership to align strategy and execution.
- Independent & Driven: Comfortable leading projects autonomously, making sound decisions, and pushing initiatives forward.
- Youth-Savvy: Strong grasp of youth culture, digital trends, and community dynamics.
- Growth Driver: Proven track record in membership, loyalty, or engagement programmes, with ambition to achieve more.
- Partnership-Oriented: Skilled at cultivating and managing partnerships that expand reach and impact.
- Data-Driven: Adept at using insights and analytics to refine strategies and measure success.
- Flexible & Committed: Ready to support youth engagements during evenings or weekends when needed.
We regret to inform that only shortlisted candidates will be contacted.
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