Senior Executive

15 hours ago

Central Region, Singapore National Trades Union Congress (NTUC) Full time $90,000 - $120,000 per year

Responsibilities:

Membership Strategy & Go-to-Market

  • Take ownership of end-to-end membership projects, from strategy through execution, across the lifecycle - acquisition, engagement, conversion, and retention.
  • Translate strategic priorities into clear initiatives, leading execution and ensuring alignment with the broader Youth Strategy.
  • Support the Head of Membership in shaping strategy and act as a key thought partner in driving innovation.

Project Ownership & Team Leadership

  • Independently lead high-impact projects, ensuring deliverables are met with quality and on time.
  • Provide guidance and mentorship to Senior Executives within the team, building capability and fostering a growth culture.
  • Act as a bridge between management and the team. Aligning ground execution with leadership direction.

Lead Generation & Partnerships

  • Drive lead generation and conversion through innovative channels, strategic partnerships, and high-visibility activations.
  • Negotiate and manage partner relationships that strengthen the membership funnel and unlock new growth opportunities.

Engagement & Retention Campaigns

  • Conceptualize and deliver youth-centric engagement campaigns, both online and offline, to deepen relationships and sustain long-term membership value.
  • Develop and test retention strategies that foster loyalty and enhance member stickiness.

Insights & CVP Development

  • Spearhead surveys, focus groups, and research to sharpen understanding of youth needs.
  • Lead the translation of insights into continuous enhancements of the Customer Value Proposition (CVP), ensuring competitiveness and relevance.

Performance & Growth Mindset

  • Monitor campaign effectiveness, analyze data, and refine strategies for maximum impact.
  • Champion innovation, piloting new ideas and setting benchmarks for membership growth and engagement.

Requirements:

  • Strategic Leader: Confident in taking charge of projects, setting direction, and ensuring successful execution.
  • Mentor & Collaborator: Able to guide and coach Senior Executives, while working closely with the Head of Membership to align strategy and execution.
  • Independent & Driven: Comfortable leading projects autonomously, making sound decisions, and pushing initiatives forward.
  • Youth-Savvy: Strong grasp of youth culture, digital trends, and community dynamics.
  • Growth Driver: Proven track record in membership, loyalty, or engagement programmes, with ambition to achieve more.
  • Partnership-Oriented: Skilled at cultivating and managing partnerships that expand reach and impact.
  • Data-Driven: Adept at using insights and analytics to refine strategies and measure success.
  • Flexible & Committed: Ready to support youth engagements during evenings or weekends when needed.

We regret to inform that only shortlisted candidates will be contacted.

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