Marketing Communications Executive

2 days ago

Central Region, Singapore The St. Regis Singapore Full time $40,000 - $60,000 per year

POSITION SUMMARY

Social Media and Content Marketing

•    Writes copy for and updates the hotel website and outlet site builds with relevant promotional information and images

•    Plans for, writes copy and schedules the content calendar for the hotel's owned social media platforms

•    Champions hotel content creation and runs social media ads where required

•    Manages community engagement on the hotel's owned social media platforms by responding to comments and direct messages

•    Works with KOLs to organize and execute paid content partnerships

•    Manages guest reviews on Google My Business, Facebook and other third-party review sites such OTAs

•    Assist in copywriting, and the development and print production of hotel marketing collaterals, and ensures all hotel collaterals reflect the highest level of professionalism in content and presentation

•    Assist with updating of hotel content on third-party F&B websites and on OTAs

Public Relations

•    Build and develop relationships with media and KOLs to generate content on the hotel's social media platforms through hosted FAM stays and media tastings

•    Handle complimentary room bookings for media/KOL visits, and reservations for dining & spa experiences, and send out internal media advisories

•    Prepare press kits for media FAMs, media tastings and coordinate press drops

•    Assist with sending media invitations and collating RSVP for media tastings and special events

•    Facilitate filming, interviews and photoshoot opportunities that showcase the hotel and its talents

•    Daily media monitoring and clipping of all relevant print and online articles

•    Update and maintain the media database

Administrative

•    Prepare and compile monthly and quarterly Marketing Communications reports

•    Update Awards folder and keeps track of accolades

•    Raise purchase requisitions and process invoices for payment

•    Prepare the monthly finance report

•    Files new digital and collateral assets and maintains the shared Marcom folder, Sharepoint folder and BOX image drive

•    Oversee the Marketing Communications generic mailbox and address queries within 24 hours of initial contact

PREFERRED QUALIFICATIONS

University Degree in Public Relations, Marketing, Journalism or Mass Communications

Experience and Skills

•    A minimum 1 year of experience in travel, hospitality, luxury goods or Public Relations agency preferred

•    Superior writing ability and presentation skills

•    Proficiency in Microsoft Office – Word, PowerPoint and Excel

•    Working knowledge of social media platforms. Enjoys creating social media content and is up to date on social trends

•    Proficiency in photo and video editing software (Photoshop, Canva, Capcut) would be an asset

•    Knowledge of production methods in graphic arts, printing, film, radio and television would be an asset

•    Superior organizational skills – can handle multiple tasks simultaneously while adhering to deadlines

•    Good interpersonal skills to maintain open communication and good relationships with all departments

•    Represents the hotel in a positive and professional light; able to interact well with media, guests, management, suppliers and staff

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