SEA Brand Manager

7 days ago

Singapore Apple Full time $90,000 - $120,000 per year
Job Description
  • This role requires close collaboration with Advertising, Interactive, Channel, Retail, Partner Communications, as well as Product Marketing and PR teams, and will need to nurture key relationships with Marcom/Marketing Functional Leads, Producers, Sales, Services and Finance organizations in the SEA region.
  • In addition this role will lead the brand team to ensure synergy and alignment across all Lines of Business as well as markets and functions.

Brand Responsibilities include

  • Lead the SEA Brand team in driving goals, integration and development of initiative briefs to tackle Geo specific problems and opportunities.
  • Know the competitive landscape, market share data, key challenges, market trends as well as the social/PR sentiment around products that you lead.
  • You will lead all SEA Marcom localization work for the products that you lead, ensuring consistency in messaging across all functional deliverables and that overall timelines are met.
  • You will be a single point of contact for new product launches from an overall process, communications and deliverables perspective, representing SEA's needs with WW Marcom.
  • Provide briefings on new product launches to both Geo Marcom and Sales teams.
  • Lead the development of the annual Marketing plan collaborating across all Marcom functions as well as Education, Enterprise, PR, Sales and Finance where relevant.
  • Develop insight-driven marketing briefs that will inspire the best possible work.
  • Collaborate with Product Marketing, Sales and Marcom teams to identify and prioritize key marketing challenges and opportunities for the region.
  • Provide the local and WW teams with regular SEA-specific insights, competitive reviews and market snapshots that could impact briefs and subsequent creative work.

Minimum Qualifications

  • Bachelors degree in communications, advertising, or related fields.
  • 15-20 years of proven experience in creatively-driven agency (preferred) or client organization, preferred but not limited to the computer, software and internet services industry in SEA region.

Preferred Qualifications

  • Able to partner closely with several business partners for strategic positioning and marketing plans integration.
  • Highly collaborative, establish trust, credibility, and influence across multiple partners in a highly matrix organization.
  • Resourceful, adaptable, creative, acute attention to details and results oriented with high energy, a positive attitude, and the ability to contribute in a team environment.
  • Have experience supporting, understanding, and improving the creative process while balancing the needs of a creatively driven organization with an analytical and disclosed approach to marketing.
  • A solutions-first thinker who can find opportunities to bring to the Apple business in the region.
  • Passionate about popular culture, trends, and new/emerging media and technology.

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