Manager, Marketing Business Partnering, Academy

Company description:

TÜV SÜD PSB previously known as PSB Corporation is a wholly owned subsidiary of TÜV SÜD AG. With a sterling record of over 50 years, TÜV SÜD PSB over the years has worked with companies across sectors to help them achieve business excellence. Today, we are at the forefront of partnering with companies to help them realize their Digital Transformation initiatives. To address the specific needs of safety, security, quality and sustainability, we work with stakeholders throughout the business life-cycle to provide an integrated approach.

TÜV SÜD PSB is accredited under the Singapore Accreditation Council Singapore Laboratory Accreditation (SAC-Singlas) Scheme to ISO/IEC Guide 25 (ISO/IEC and ISO Guide 65 (ISO/IEC 17065), and is also accredited by SAC for ISO/IEC

With a strength of over 500 employees in Singapore, we have extensive network of offices and labs across ASEAN - Thailand, Indonesia, Malaysia, Philippines and Vietnam to support your requirements across the region.

Job description:

As the Marketing Business Partner Academy (ASEAN), you collaborate closely with the Business Unit Academy in the ASEAN region, serving as the strategic marketing counterpart. Your primary goal is to advance the TÜV SÜD Academy's professional training products and services on impactful marketing strategies and campaigns. You develop and execute marketing plans tailored to the needs of the Academy in ASEAN. Working together with the other marketing functions and sales, you continuously develop, implement, and refine integrated marketing strategies aligned with business objectives, market trends, and consumer behaviors. This role requires strategic thinking, familiarity with TÜV SÜD's business, and strong stakeholder management skills to navigate the matrix environment and drive marketing excellence.

Key Responsibilities

1. Develop and implement integrated marketing strategies to position TÜV SÜD Academy as a leader in professional training in the ASEAN region.
2. Design and execute strategic and operational marketing plans for assigned product segments, focusing on both current offerings and new training programs - with a high focus on digital channels and especially paid advertisement.
3. Design and oversee the execution of target-group specific marketing campaigns in collaboration with other marketing functions and especially the digital disciplines.
4. Regularly analyze market, customer, and competitor data to derive effective go-to-market strategies, value propositions, and messaging tailored to the region.
5. Monitor and evaluate the success of marketing activities using KPIs; provide recommendations for optimization based on data-driven insights.
6. Work closely with cross-functional teams to improve marketing processes, ensuring efficient workflows and a consistent, high-quality brand experience.
7. Ensure all marketing activities are results-driven; monitor KPIs and regularly report on campaign, program, and initiative effectiveness.
8. Build strong relationships with regional stakeholders and ensure cohesive execution through seamless communication and alignment with central teams.
9. Cross-functional and ASEAN collaboration: Work closely with business teams and cross-functionally within Marketing to deliver cohesive and effective marketing efforts. Act as the regional coordinator to the ASEAN leadership team.

Education and Experience

• University degree in Marketing, Business Administration, Communications, or a related field
• 5+ years of experience in strategic marketing, B2C/B2B communications, or agency work, with expertise in digital marketing and e-commerce. Experience working in Continuing Education Training providers advantageous.
• Strong knowledge of the full marketing mix, especially content, performance channels, and digital/social media
• Experience and detailed understanding of digital campaign execution and paid advertisement
• Excellent communication skills and a data-driven approach to marketing
• Structured, solution-focused work style with high quality standards
• Proactive in spotting market opportunities and driving innovation
• Skilled at building strong relationships with regional stakeholders
• Uses analytics and regional performance metrics to inform decisions and optimize campaigns