
digital & ai gtm lead
2 days ago
The role includes:
Leverage Global Campaigns:
Drive adoption of global initiatives such as "You Can with AI" and flagship thought leadership programs, adapting them for regional impact.
AI Tools Rollout:
Support the implementation of Agentic and GenAI models, Proposal Builder, and evaluate future tools for regional applicability to streamline development efforts.
Account Prioritization:
Identify and monitor priority accounts for AI transformation projects, ensuring measurable outcomes and tangible value delivery.
AI Fluency & Training:
Promote immersion sessions, workshops, and training programs to strengthen AI knowledge and fluency across the regional network.
Go-to-Market Leadership:
Lead the AI go-to-market (GTM) strategy for the APAC region, ensuring alignment with global AI priorities while tailoring to local market needs.
Thought Leadership & Branding:
Coordinate thought leadership initiatives and brand-building activities in line with the global AI narrative. Localize and deploy global content to resonate with regional audiences.
Client Engagement: Launch campaigns showcasing client-facing AI solutions, engage directly with clients to assess needs, and deliver tailored, AI-enabled strategies.
Performance Tracking:
Measure, track, and report on the business value delivered across the region, ensuring accountability, transparency, and continuous improvement.
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