Branded Content Strategist

6 days ago

Singapore AsiaOne Full time $60,000 - $80,000 per year

Direct message the job poster from

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About Us:

AsiaOne Online Pte Ltd is an accredited news and media publisher in Singapore. We also specialise in delivering customised advertising and marketing strategies to help our clients grow their brands and reach their target audiences effectively.

Position Overview

We are looking for an excellent content strategist to create branded content across AsiaOne's website and social media channels. If you are constantly curious, bursting with story ideas and are competent in digital publishing and social media, we would like to meet you.

Key Responsibilities:

  • Conceive, pitch and produce branded content products on social media for clients in a variety of verticals, including consumer, entertainment, lifestyle, healthcare, automotive and/or technology
  • Ensure that all branded content produced by AsiaOne branded content team is in keeping with the values of AsiaOne while meeting the client's strategic aims
  • Actively participate in regular brainstorming sessions and meetings
  • Work collaboratively with colleagues to help finesse and fine-tune ideas in order to develop excellent storytelling and various content capabilities
  • Join client meetings with sales colleagues to present and pitch editorial findings, content concepts and works in progress, advising clients about AsiaOne's best practices and values, and how they serve the client's aims
  • Employ newsroom standards and practices, including conducting interviews, identifying sources, sub/copy editing and fact-checking

Requirements

  • Preferably a degree in communications, journalism or a related field
  • Excellent English writing skills with a distinctive wit and flair
  • Proficient in social media content production including the use of tools such as (but not limited to) CapCut and Adobe Premiere Pro.
  • Able to work under tight deadlines and occasionally at night, on weekends and Public Holidays
  • Preferably at least 1-2 years of content marketing or branded content experience
  • Preferably reporting and/or editing experience in a journalistic role
  • Preferably experience in multiple beats and sectors, such as lifestyle, business, technology and luxury
  • Good understanding of publishing, social media and the content marketing landscape
  • Avid consumer of media of all types
Seniority level
  • Seniority level
    Executive
Employment type
  • Employment type
    Full-time
Job function
  • Job function
    Writing/Editing, Business Development, and Art/Creative
  • Industries
    Internet News, Broadcast Media Production and Distribution, and Technology, Information and Media

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