Content Strategist

1 week ago

Singapore DISTILLERY SG PTE. LTD. Full time

**Content Strategist**

Are a content strategist who loves planning, designing, creating, editing, and publishing content for brands? Does research and data excite you? Do you love hitting KPi’s with well-thought-out strategies and content that engages the target audience?

Then we have the role for you

distillery’s mission is to create incredible online content for brands, distilled through our blend of creativity, evidence and insight. Our clients include global brands like Google, and SEA brands like Lazada and Circles.Life. We love what we do, and we love who we do it with. We value collaboration, creativity, curiosity and embrace failure. Our clients come back to us time and time again because we care, and we always deliver. Our team love working in a growing business, with the autonomy to make their mark on our clients, their career, and the world.

We’re looking for a Content Strategist to help us on two of our major client accounts,, as well as work across plenty of other client projects, as content is what we do

**The role**
- Performing research to gain in-depth knowledge of our clients, their audience, competitors and the platforms they should be on
- Helping create content that will resonate for our clients
- Building out social and content strategies that include content pillars, content calendars and content propositions
- Collaborating with account management teams, creative teams, and writers to implement the strategies
- Overseeing writing style and tone for all content
- Developing guidelines and toolkits with the support of the wider team
- Conducting periodic content audits
- Tracking and calculating content ROI, as well as delivering reports and actionable insights
- Ensuring that content strategy meets business objectives
- Analyzing content marketing strategy to evaluate whether it's working or not.
- Keeping on top of trends and recommending solutions to clients

**About you**:

- Excellent copywriting skills - if you can't write great content, it doesn't matter how well you strategize it.
- Content presentation skills - you should be able to determine how content should be packaged for new and existing consumers to induce them to take action
- Content delivery skills - you determine the best distribution channel to deliver content to the target audience.
- You should have experience in handling and strategizing marketing campaigns.
- Multitasking and organizational skills - you will have to handle several types of projects and clients on a daily basis
- Good analytical abilities to spot patterns and trends in content marketing data
- Collaborative, creative, caring and curious
- A love of social media and social content formats
- Attention to detail

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